1. Hong Kong Baptist University HKBU
  2. Program
  3. Masters
  4. Master of Science MSc in AI and Digital Media

Master of Science MSc in AI and Digital Media

1 Year On Campus Masters Program

Hong Kong Baptist University HKBU

Program Overview

The programme aims to provide students with cutting-edge interdisciplinary knowledge of and skills in AI and media communication needed for the computational and digital age. Students are expected to become proficient in essential aspects of data-driven research, story-telling, branding and promotion, audience engagement and editorial decision-making. Students are also expected to be able to apply these data media and communications skills to produce analytics, solutions and insights for media organisations and others in or connected to the industry. Grounded in an academic core of several theoretical and methodological courses, the Programme offers a wide range of elective courses focusing on knowledge and practice in media institutions and operations in the context of the digital transition.

Program Key Stats

$145000 (Total cost)



Eligibility Criteria


79
6
79

Additional Information & Requirements

Transcripts from the previously attended schools, Bachelor's degree for admission to a Taught Postgraduate degree programme, English proficiency requirements (TOEFL*: 550 (Paper based), 79 (Internet based); or IELTS (Academic): Overall Band at 6.5), Letter of intent, 2 reference letters, Portfolio

Career Options

  • Careers in Publishing
  • Media
  • Culture and arts
  • Public relations
  • Business
  • Marketing
  • and Education

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