1. Chinese University of Hong Kong CUHK
  2. Program
  3. Masters
  4. MSSc in Advertising

MSSc in Advertising

1 Year On Campus Masters Program

Chinese University of Hong Kong CUHK

Program Overview

The M.S.Sc. in Advertising is a one-year full time or two-year part-time taught programme that aims at training professionals at higher levels for the Hong Kong advertising and marketing communications industry. The curriculum is designed to help students acquire strategic, innovative, managerial, creative and analytic skills that are required of practitioners who plan, integrate and implement successful advertising and marketing communications campaigns and activities.

Program Key Stats

$156000 (Annual cost)



Eligibility Criteria


90
7
90

Additional Information & Requirements

Possess a pass grade in English in one of the following examinations: Hong Kong Advanced Level Examination (AS Level), Hong Kong Higher Level Examination, CUHK Matriculation Examination, General Certificate of Education A-Level/AS-Level; or achieve Level 4 or above in the English subject of the Hong Kong Diploma of Secondary Education (HKDSE) examination; or have a degree from a university in Hong Kong or have taken a degree programme of which the medium of instruction was English; or submit a minimum TOEFL score of 550 (or computer-based of 213 or above, or internet-based score of 79) or a minimum IELTS score of 6.5.

Career Options

  • Art Director
  • Account Executive/Supervisor
  • Account Planner
  • Copywriter
  • Production Designer
  • Media Buyer/Planner
  • Creative Director

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