During their education the students can get to know the European, Asian and American marketing approaches We would like to accomplish that our students do not only know these approaches in their principles but they can also apply them in the working and operation of corporate systems, in different phases of management, in the creation of marketing strategy, and in the solutions of marketing problems of tourism and services We give them the opportunity to acquire proficiency in tenders, negotiations, information systems, as well as in the techniques of marketing communication and presentation

The aim of the MSc Marketing programme is to give participants an insight into both Hungarian and international marketing processes They learn to carry out analytical tasks independently, to give greater accuracy to decisionmaking processes and to handle the complexities of domestic and international marketing issues by familiarizing themselves with the needs and desires of consumers in diverse sectors of the market