MA Business Management

1 Year On Campus Masters Program

University of Limerick

Program Overview

This one-year, full-time program is designed specifically for non-business graduates who want to transition into management careers. It provides a strong foundation in core business disciplines while emphasizing practical application, making it ideal for students seeking to broaden their career options in management, consulting, or entrepreneurship.

Curriculum Structure

Year 1 (Full-time, 12 months):
In the first semester, you’ll gain essential grounding in management principles and business systems. Modules such as Accounting for Managers, Economics for Business, and Management Principles introduce you to the language of business and the frameworks used to analyze organizational performance. You’ll also develop communication skills through Business Communications, ensuring you can present ideas clearly and persuasively.

In the second semester, the focus shifts to people and strategy. Courses like Human Resource Management, Organisational Behaviour, and Strategic Management help you understand how to lead teams, manage change, and design long-term strategies. You’ll also explore Marketing Management and Information & Knowledge Management, applying theory to real-world case studies and projects.

The final stage integrates your learning through applied modules and a capstone project. Here, you’ll synthesize knowledge across disciplines, demonstrating your ability to manage complex business challenges.

Focus Areas

Management principles, organisational behaviour, strategic management, marketing, human resource management, accounting, economics, information and knowledge management.

Learning Outcomes

Graduates will be able to critically evaluate business problems, apply management techniques across diverse contexts, communicate effectively in professional settings, and lead teams with confidence.

Professional Alignment (Accreditation)

The program is delivered by the Kemmy Business School, which holds AACSB accreditation — a prestigious recognition awarded to fewer than 6% of business schools worldwide. This ensures international credibility and alignment with global management standards.

Reputation (Employability Rankings)

The University of Limerick consistently ranks highly for graduate employability in Ireland, with over 90% of graduates employed or in further study within nine months of graduation.

Experiential Learning (Research, Projects, Internships etc.)

One of the strongest aspects of the MA in Business Management is how it blends theory with practice. As a student, you won’t just learn management concepts in the classroom — you’ll actively apply them through projects, simulations, and case studies that mirror real business challenges. The Kemmy Business School emphasizes a hands-on approach, supported by UL’s modern facilities such as the Glucksman Library, innovation labs, and access to digital learning tools. This ensures you graduate with both academic knowledge and practical skills that employers value.

Here’s how experiential learning is built into the program:

Group Projects & Case Studies: Modules like Strategic Management and Organisational Behaviour require collaborative projects where you analyze real-world business scenarios and present solutions.
Business Communications Module: Practical assignments sharpen your ability to deliver professional reports and presentations, preparing you for workplace communication.
Digital Tools & Resources: Students gain access to UL’s virtual learning environment (Sulis), online databases, and management software used in coursework.
Guest Lectures & Industry Engagement: The Kemmy Business School regularly hosts talks from business leaders and entrepreneurs, giving you direct exposure to industry practices.
Entrepreneurship & Innovation Activities: UL integrates experiential action-based learning, where students collaborate with entrepreneurs, owner-managers, and community groups to solve business problems and validate business ideas.
Library & Research Facilities: The Glucksman Library provides extensive digital and print resources, including business journals and databases essential for management research.
Student Competitions: Opportunities to participate in entrepreneurship competitions and innovation challenges, building teamwork and problem-solving skills.
AACSB-accredited Kemmy Business School: Access to internationally recognized facilities and networks, ensuring your learning environment meets global standards.

Progression & Future Opportunities

Graduates of this program are well-prepared to step into dynamic management careers across industries. Typical roles include Management Consultant, Project Manager, Business Development Executive, and HR Specialist, where the combination of strategic insight and practical skills gained at UL makes you highly competitive in the job market.

Here’s how UL supports your career progression with clear, official outcomes:

University Services: The Cooperative Education & Careers Division provides tailored career guidance, employer connections, and access to UL’s Graduate Outcomes survey, ensuring you know exactly where graduates are working and how to position yourself.
Employment Stats: UL consistently reports strong employability, with over 90% of graduates employed or in further study within nine months of graduation (Graduate Outcomes survey).
Salary Figures: Postgraduates from UL, including those in management programs, report competitive starting salaries, often above the national average for master’s graduates in Ireland.
University–Industry Partnerships: The Kemmy Business School collaborates with leading employers in Ireland and internationally, offering students exposure to real-world projects, guest lectures, and employer-led initiatives.
Long-term Accreditation Value: Delivered by the AACSB-accredited Kemmy Business School, this program carries global recognition, a credential held by fewer than 6% of business schools worldwide.
Graduate Outcomes: Alumni progress into management and leadership roles across multinational corporations, consultancy firms, and public sector organizations, reflecting the program’s strong industry alignment.

Further Academic Progression:
After completing the MA in Business Management, you can continue your studies at UL by pursuing a PhD in Business, Management, or related fields. This pathway allows you to deepen your expertise, contribute to academic research, and prepare for advanced leadership or academic careers.