MSc Business Management

1 Years On Campus Masters Program

Atlantic Technological University

Program Overview

This Master of Science in Business Management is designed to give you a modern and practical foundation in business leadership, strategy and general management — especially valuable if you’re coming from a non-business undergraduate background and want to transition into the business world. You’ll build real skills in decision-making, organisational behaviour and core business functions that prepare you for a wide range of management roles.

Curriculum Structure

Core Modules:
You’ll study core business subjects such as Management Strategy, Business Innovation & Enterprise, Accounting Information for Managers, and Research Methods, helping you understand how organisations operate and make strategic decisions.

Advanced Study:
In later stages you’ll deepen your understanding with modules like Supply Chain Operations, People and Organisations, and Marketing Management, developing the practical skills that employers seek in areas such as operations, HR and market positioning.

Capstone / Applied Project:
You’ll consolidate your learning with an applied business project or research element where you solve real-world business challenges, demonstrating your ability to integrate strategy, data and leadership in professional settings.

Focus areas:
Strategic management, innovation and enterprise, organisational behaviour, accounting fundamentals, supply chain operations, marketing principles.

Learning outcomes:
You’ll graduate able to analyse business problems, design strategic solutions, lead teams effectively, interpret financial and market information, and apply evidence-based decision-making.

Professional alignment (accreditation):
This is a Level 9 Masters qualification on Ireland’s National Framework of Qualifications (NFQ), recognised internationally for postgraduate study.

Reputation (employability):
Atlantic Technological University is a multi-campus public technological university in Ireland with strong links to industry, and its business programmes are designed to equip graduates with practical skills that employers value across sectors.

Experiential Learning (Research, Projects, Internships etc.)

Students gain practical skills through simulated business environments, live company projects, professional skills workshops, and access to dedicated business school facilities like trading rooms and innovation labs. This applied learning approach is designed to mirror real-world management challenges. The experiential learning components typically include:

Live Client Projects & Consultancy: Many programs feature core modules where students work in teams as consultants for real companies (often SMEs or startups) to solve a current strategic or operational business problem, presenting solutions directly to company leadership.
Business Simulation Software: A key tool is competitive business simulation software (like Cesim SimFirm, Capstone, or Marketplace). Students manage a virtual company, making integrated decisions across all business functions in a simulated market over several rounds.
Professional Development Workshops: Dedicated non-credit workshops often cover practical skills such as advanced Excel for business, financial modeling, LinkedIn profile optimization, networking, and presentation skills.
Dedicated Business School Facilities: Students typically have access to:
- Trading Rooms (Bloomberg Terminals): Equipped with Bloomberg Professional terminals for real-time financial data analysis, found in many business schools.
- Innovation & Entrepreneurship Hubs: Dedicated spaces for design thinking, prototyping, and startup development, often connected to the university's entrepreneurship center.
- Behavioral Labs: Used for consumer and organizational behavior research, featuring tools like eye-tracking software.

Progression & Future Opportunities

Atlantic Technological University's MSc in Business Management (LY_BMGMT_M, full-time 1 year at Letterkenny campus, NFQ Level 9, 90 ECTS) serves as a conversion program for non-business graduates (e.g., science, engineering, arts), covering core functions like accounting, strategy, innovation/enterprise, HR, marketing, operations, and leadership via mandatory modules in semesters 1-2 plus 30-credit electives and likely a dissertation/capstone. Graduates transition into roles like business development manager, HR specialist, marketing executive, project manager, or trainee manager in startups, IT, private/public sectors, and retail.

Career Support Elements

Builds practical competencies in core disciplines for career shifts or enhancements.
Targets employability in dynamic environments through strategy and innovation focus.
Prepares for graduate-level entry via business foundations tailored to diverse backgrounds.
Supports progression in IT/retail/public sectors with management skillset.
Opportunities in development, HR, marketing, and trainee management.

Further Academic Progression
Graduates pursue PhDs or MBAs in business/management, leveraging foundational research skills.