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1 Year On Campus Masters Program
Dublin Business SchoolThis specialism empowers learners to evaluate the central role of marketing strategy for the growth and development of all organisations. Learners will be required to critically evaluate a range of theoretical marketing concepts and apply them to practical industry realities as they relate to the current business environment. The marketing stream looks to recruiting and retaining customer relationships, as well as increasing frequency of purchase, helping an organisation to sell their products or services in line with the overall strategy and mission of the organisation. The MBA marketing specialism graduate will be empowered to make creative marketing choices which impact on the growth in profitability of brands thus sustaining and increasing an organisations’ market share by creating exchanges which satisfy individual and organisational objectives.
A Level 8 primary undergraduate honours bachelor degree with a minimum Second Class Second Division classification (2.2) from a recognised third level institution in any discipline from a recognised third level institution (or equivalent); or An equivalent professional qualification such as ACCA or CIMA. ELTS score of 6.0 overall. GMAT may be required.
Marketing ManagerGeneral ManagerMarket Analyst
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