Master of Business Administration (MBA) Project Management

1 Year On Campus Masters Program

Dublin Business School

Program Overview

The Master of Business Administration (MBA) Project Management at DBS is tailored for professionals who want to combine advanced management expertise with specialized marketing leadership skills. It suits graduates and managers aiming to progress into senior roles in brand management, digital marketing, and strategic communications, offering a curriculum that blends business administration with modern marketing practices.

Curriculum Structure

Year 1 – Semester 1

Students begin with core business modules that establish a strong foundation in management and strategy. Courses such as Accounting and Finance for Managers and Strategic Management provide essential tools for financial decision-making and organizational planning. Alongside these, Marketing Management introduces frameworks for analyzing competitive environments and customer behavior, while Research Methods prepares students for applied projects.

Year 1 – Semester 2

The second semester emphasizes leadership and organizational development while introducing marketing-focused electives. Modules like Leadership and Management Development and Human Resource Management focus on managing people and leading change. Students then specialize through electives in Marketing, exploring areas such as digital marketing, consumer behavior, and brand strategy, applying these skills to solve real-world business challenges.

Dissertation / Business Simulation Capstone

The program culminates in a 30 ECTS Business Simulation Capstone or dissertation project. Students participate in a comprehensive business simulation or conduct independent research, integrating marketing expertise with strategic management skills to address complex organizational problems.

Focus Areas

Accounting and Finance, Strategic Management, Marketing Management, Leadership Development, Human Resource Management, Marketing Specialisation, Business Simulation Capstone

Learning Outcomes

Graduates will be able to critically evaluate global business environments, design and implement marketing strategies, lead organizational change, manage brand development, and conduct independent research to address complex marketing and business challenges.

Professional Alignment (Accreditation)

The MBA in Marketing is awarded by Quality & Qualifications Ireland (QQI) at Level 9 on the National Framework of Qualifications (NFQ). This internationally recognized qualification provides graduates with long-term professional credibility and is valued by employers worldwide.

Reputation (Employability Rankings)

DBS is Ireland’s largest independent college, with strong industry connections across marketing, consulting, and multinational corporations.
The MBA emphasizes applied learning through case studies, group projects, and employer engagement, ensuring graduates are workplace-ready.
Alumni progress into roles such as Marketing Director, Brand Manager, Digital Marketing Strategist, and Communications Consultant, reflecting strong employability outcomes in Ireland and internationally.

Experiential Learning (Research, Projects, Internships etc.)

The Master of Business Administration (MBA) Project Management at DBS is designed to give students not only advanced theoretical knowledge but also the practical skills needed to thrive in modern marketing leadership. You’ll work on real-world projects, business simulations, and applied research that mirror the challenges faced by marketing professionals in global organizations. DBS ensures that students have access to modern facilities, digital tools, and employer-driven curriculum design, making learning immersive and industry-focused.

Here’s how experiential learning is embedded in the MBA in Marketing at DBS:

Business Simulation Capstone (30 ECTS): Students participate in a comprehensive business simulation, applying knowledge from marketing, finance, HR, and strategy to solve complex organizational challenges.
Marketing Specialisation Modules: Electives in Marketing Management and advanced marketing pathways provide applied exposure to consumer behavior, digital marketing, and brand strategy, ensuring students gain hands-on expertise in contemporary marketing practices.
Group Projects & Case Studies: Collaborative assignments in modules such as Strategic Management and Marketing Management simulate real-world teamwork, requiring students to analyze market scenarios and present strategic solutions.
Applied Research Project: Students undertake a dissertation or applied business project, conducting independent research or solving marketing-related organizational problems with direct industry relevance.
Digital Tools & Resources: Learners have access to DBS’s online learning platforms, analytics tools, and extensive e-library resources, supporting applied coursework and marketing-focused research.
Employer Engagement: DBS integrates employer input into the MBA curriculum, ensuring students tackle scenarios that reflect current industry needs in marketing, communications, and brand leadership.
Library & Research Facilities: DBS’s library provides access to international marketing journals, case studies, and specialized databases, enabling students to ground their projects in up-to-date global research.

Progression & Future Opportunities

Graduates of the Master of Business Administration (MBA) Project Management are equipped to take on senior leadership roles in brand management, digital marketing, and strategic communications. Alumni typically progress into positions such as Marketing Director, Brand Manager, Digital Marketing Strategist, or Communications Consultant, applying advanced marketing and management skills to global business challenges.

Here’s how DBS supports your career progression and long-term success:

University Career Services: DBS’s Careers Hub provides tailored postgraduate support, including one-to-one career coaching, CV and interview workshops, and employer networking events. The MBA curriculum is employer-led, ensuring graduates are aligned with industry needs in marketing and communications.
Employment Stats & Salary Figures: DBS highlights strong employability outcomes, with MBA graduates entering leadership roles where salaries typically range from €55,000–€75,000 at entry level, rising significantly with experience in marketing strategy and brand leadership.
University–Industry Partnerships: DBS collaborates with multinational corporations, consulting firms, and marketing agencies in Dublin’s city centre, integrating employer input into the MBA curriculum and offering students exposure to real-world marketing challenges.
Long-term Accreditation Value: The MBA in Marketing is awarded by QQI at Level 9 on the National Framework of Qualifications (NFQ), providing international recognition and long-term professional credibility.
Graduation Outcomes: Alumni progress into diverse leadership roles across marketing, consulting, and multinational corporations, applying their skills to brand development, digital transformation, and strategic communications.

Further Academic Progression:
After completing the MBA in Marketing at DBS, students can continue their academic journey by pursuing a Level 10 Doctorate (PhD or DBA) in Business Administration, Marketing, or Strategic Communications. This pathway allows graduates to deepen their expertise, contribute to cutting-edge research, and position themselves for senior academic or executive leadership roles.