1. University of Groningen
  2. Program
  3. Masters
  4. MSc or DDM Marketing and Finance

MSc or DDM Marketing and Finance

2 Years On Campus Masters Program

University of Groningen

Program Overview

During the first year in Groningen, students will be educated and trained more thoroughly on methods that allow them to analyze and model (secondary, big) data to track the marketing performance of the firm and generate new customer insights. The information and insights generated by the MI function are used as a basis for making research-based strategic and tactical marketing decisions.

Program Key Stats

€8300 (Annual cost)



Eligibility Criteria


100
650
7
100

Additional Information & Requirements

Dutch VWO diploma, a German Abitur, An academic Bachelor's or Master's degree from a research university,, Test scores: IELTS 6.5, TOEFL IBT 90, GRE, GMAT

Career Options

  • Strategic marketing consultant
  • market researcher
  • customer relations manager
  • market intelligence
  • researcher at a university

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