Masters in Marketing communications and market analytics

2 Years On Campus Masters Program

Peter The Great St Petersburg Polytechnic University

Program Overview

The purpose of the master's program is to prepare highly qualified personnel for management and research activities in the field of marketing communications and market analysis. The program is focused on the development of students' strategic thinking based on knowledge and ability to use modern methods for developing marketing strategies and marketing communications, enterprise development, market research and analysis, understanding of innovative areas of economic development, modern entrepreneurial methods. The program focuses on information, communication and digital technologies in marketing. Marketing is studied both in the context of B2C (consumer) markets and B2B (industrial) markets

Program Key Stats

‎₽121000 (Per Semester)



Eligibility Criteria


Additional Information & Requirements

Career Options

  • Deputy General Director for Marketing
  • Head of marketing department
  • Head of Internet Marketing Department
  • Head of Advertising and PR Department

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