1. Immanuel Kant Baltic Federal University
  2. Program
  3. Masters
  4. Masters in Consumer behavior, culture and marketing

Masters in Consumer behavior, culture and marketing

2 Years On Campus Masters Program

Immanuel Kant Baltic Federal University

Program Overview

The program will help to improve knowledge in the field of social relationships in the consumer society. Students will learn about the psychology of buyer behavior, marketing communications, and media sociology research. They will be able to understand the society and culture of the relationship of marketing integrations with the demands of society. The MA in Market Research and Consumer Behavior is the only program of its kind that combines consumer psychology with sociological methods of research and analytics. The training is fully tailored to the strategic business context, enabling the generation and implementation of ideas with a real impact on the company's bottom line.

Program Key Stats

‎₽176400 (Annual Fee)



Eligibility Criteria


Additional Information & Requirements

Transcripts from the previously attended schools, Bachelors degree in a relevant subject , Russian language profeciency test scores (TORFL), Entrance Examination, Resume, Motivational Letter, Letters of recommendation, Statement of consent

Career Options

  • Advice worker
  • Community development worker
  • Further education teacher
  • Higher education lecturer

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