1. Istanbul Aydin University
  2. Program
  3. Masters
  4. MS Strategic Marketing and Brand Management

MS Strategic Marketing and Brand Management

2 Years On Campus Masters Program

Istanbul Aydin University

Program Overview

Purpose of the program is to give appropriate information which is in accordance with managerial, functional and communicational approaches and to bring participants in skill in terms of marketing and trademark management by comparing business and market. Today it is primarily important the satisfaction of people who are in charge in management process. The negotiation between partakers depends on everyone's satisfaction. Finding clients and make them continuous for the company is vital for the organization's future. For the goals and objectives of the organization; transparency, stability and to increase market share, to pay attention to all kinds of clients, to get informed about clients, to acknowledge the organization's culture and its principals, and to use clients' creativity for the organization's benefit are crucial.

Program Key Stats

₺4850 (Annual Fees)



Eligibility Criteria


Additional Information & Requirements

Completion of all the courses designated within the curriculum of the programme, having a total of 120 ECTS Credits including a thesis work of 30 ECTS, with passing grades, and Achievement of a cumulative grade point average CGPA of at least 2.00 out of 4.00, Undergraduate diploma a copy translated to Turkish or English, Undergraduate transcript a copy translated to Turkish or English, Photocopy of the relevant pages of your passport, A cumulative GPA of 2,5 on a 4,0 or equivalent, English degree program applicants: TOEFL score - 66 points or YDS/Y KD L score - 55 points / PTE 60, If students do not have TOEFL or YDS/Y KD L or PTE then they have to pass English Proficiency Exam, which will be held in IAU, Students applying for Turkish Degree program TOMER B2 Level, If you know Turkish You can pass a Turkish Proficiency Exam, 1 Biometric Photograph

Career Options

  • Work in public or private sector firms in the field of marketing or in related fields at different managerial levels
  • They can also establish their own businesses and become entrepreneurs
  • Those who are already employed can gain the necessary knowledge and skills required to be promoted to higher career levels

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