MA Fashion Management with Marketing

The MSc in Fashion Management with Marketing at De Montfort University Dubai is a one-year (full-time) postgraduate programme that blends strategic marketing with fashion-industry insight so you can lead brands and campaigns in global fashion, retail or lifestyle sectors. You’ll develop a strong understanding of consumer behaviour, brand positioning and digital trends while learning how to make data-informed strategic decisions that drive growth and relevance in competitive markets. 

Curriculum Structure

Year 1 — Core Brand & Market Understanding:
In this one-year programme you dive into modules that give you both marketing and fashion-world perspective — starting with Fashion Marketing and Communications, where you explore how brands connect with audiences across channels, and Consumer Behaviour in Fashion Markets, helping you understand what influences buying decisions in style-led contexts. You’ll also study Strategic Brand Planning, which teaches you to craft and manage powerful fashion identities, and Digital and Social Media Strategy, where you learn how data and online platforms shape modern fashion engagement.

Year 1 — Applied Practice & Research Project:
Later you take Marketing Analytics and Insight to build analytical skills for interpreting fashion data, and complete an Individual Project/Dissertation, where you apply what you’ve learned to a real-world fashion or retail challenge — demonstrating your ability to craft solutions that combine strategic thinking with creative execution.

Focus areas:
Fashion marketing and communications; strategic brand management; consumer behaviour in fashion markets; digital and social media strategy; analytics and applied project work.

Learning outcomes:
You’ll graduate able to design and manage fashion marketing campaigns, analyse consumer and market data, lead brand strategy, apply digital tools to real-world challenges, and communicate insights clearly to business and creative stakeholders.

Professional alignment (accreditation):
This MSc is accredited under the UAE Ministry of Higher Education & Scientific Research and awards a global postgraduate degree from De Montfort University, recognised across business and fashion industries.

Reputation (employability rankings):
De Montfort University is a respected UK institution whose Dubai campus offers internationally recognised business and marketing education; graduates of this programme are positioned for roles such as Fashion Brand Manager, Marketing Strategist (Fashion & Lifestyle), Retail Innovation Consultant and similar leadership positions in global fashion and retail brands.