Enter OTP
2 Years On Campus Masters Program
Sorbonne University Abu DhabiThe Master in Marketing, Communication and Media at Sorbonne University Abu Dhabi is a two-year postgraduate programme (typically structured as 18 months of coursework plus additional time for thesis/industry work) that blends strategic marketing theory with media, communication and brand management practice to prepare you for leadership roles in today’s digital and global industries. You’ll learn how to craft effective communication strategies, build strong brands, design media campaigns and apply evidence-based analysis in business and public contexts.
Curriculum Structure
Year 1 — Core Foundations & Strategic Practice:
In the first year you strengthen your core professional skills with modules that guide you through Strategic Marketing, Communication Planning, Brand Management and Media Strategy, helping you understand consumer behaviour, audience engagement and the fundamentals of effective communication across platforms. You’ll also explore Public Relations and Media Management, where you apply theoretical frameworks to real media landscapes and learn how to manage corporate and public communication in complex environments.
Year 2 — Advanced Topics & Thesis / Professional Integration:
The second year continues with specialised topics such as Global Media Strategy, Event and Content Strategy, Creative Campaign Design and Digital Analytics for Communication, allowing you to build advanced skills for multi-channel marketing and strategic decision-making. You complete the programme with an independent thesis or professional project, where you apply your learning to a substantial real-world challenge — demonstrating professional expertise in marketing, communication or media practice under academic supervision.
Focus areas:
Strategic marketing; consumer and audience insight; brand and media management; communication planning; digital and global media strategies; research and professional project.
Learning outcomes:
You’ll graduate able to analyse complex market and media environments, develop evidence-based marketing and communication strategies, manage integrated campaigns, work with digital analytics tools, and communicate strategic recommendations clearly to stakeholders across business and media sectors.
Professional alignment (accreditation):
This degree is accredited by the UAE Commission for Academic Accreditation and awarded by Sorbonne University Abu Dhabi — a partner of Sorbonne University in Paris — giving you an internationally recognised qualification rooted in both academic excellence and industry relevance.
Reputation (employability rankings):
Sorbonne University Abu Dhabi is a respected international institution backed by Sorbonne University’s global reputation. Graduates from this multidisciplinary programme are well positioned for careers such as Marketing Manager, Communication Strategist, Brand Consultant, Media Planner, Public Relations Specialist and similar roles in corporate, agency, media and government sectors around the world.
Students gain practical skills through a combination of project-based learning, modern media lab work, and professional seminars with industry experts. The program provides direct access to professional media production tools and facilities on campus. This experiential learning is delivered through the following specific components:
Dedicated Media Laboratory: A key facility is the Media Lab, equipped with professional-grade software for media production and digital marketing work. This includes industry-standard tools like the Adobe Creative Suite (e.g., Photoshop, Premiere Pro, After Effects) for design and video editing, and professional data analytics software.
Project-Based Learning and Seminars: The curriculum emphasizes applied projects and case studies that simulate real-world marketing and communication challenges. Students regularly attend professional seminars and masterclasses conducted by industry leaders, journalists, and marketing directors.
Research and Industry Engagement: While not a formal internship, the program is deeply connected to industry through its faculty of active professionals and researchers. The final requirement is a substantial Master's thesis or a professional project (mémoire), which can be an applied research thesis or a detailed strategic communication plan for a real or simulated client.
University and Library Resources: Students have full access to the resources of Sorbonne University Abu Dhabi, including its university library with specialized collections in media studies and communication, and the broader digital resources of the Sorbonne network.
Career-Oriented Skill Development: The program is designed to build a portfolio of practical work. Students develop skills for roles such as Marketing Manager, Digital Communication Manager, Media Planner, Brand Strategist, Public Relations Officer, Social Media Manager, and Content Marketing Specialist.
Sorbonne University Abu Dhabi's Master in Marketing, Communication and Media (2 years, English-taught) delivers expertise in branding, digital strategies, AI in communication, media globalization, social networks, and virtual reality through CELSA's interdisciplinary curriculum, culminating in a 6-month thesis/internship phase accredited by UAE CAA and awarded by Sorbonne Paris.
Progression & Future Opportunities
Graduates lead branding, PR, digital media, and strategy roles across UAE's luxury, tech, and cultural sectors, blending French academic rigor with regional market insights for global competitiveness. The program's practical focus and elite rankings (Le Figaro, Shanghai) ensure rapid placement in dynamic industries.
Typical roles: Brand Strategist, Media Planner, Digital Communications Manager, PR Specialist.
University services: Internship placements, career networking, alumni events in Abu Dhabi.
Employment stats/salaries: Strong demand; UAE roles AED 22,000-48,000/month.
Partnerships: Industry ties for real-world projects and UAE/global exposure.
Accreditation value: Sorbonne Paris degree with ECTS credits enhances prestige.
Graduation outcomes: Alumni craft media strategies, evaluate campaigns, innovate in digital realms.
Further Academic Progression
Thesis excellence opens PhD pathways at Sorbonne or international universities, targeting research or executive leadership in media/communications.
Bachelor in a relevant field with a CGPA of 3 out of 4 or equivalent. Bachelor with minimum of 2nd class honoursIELTS certificate with minimum overall band of 6.0 with a validity of 2 years or TOEFL certificate with minimum score of 79 (or equivalent) with a validity of 2 yearsAdvertising OfficerConsumer ResearcherCopywriterCorporate Communications SpecialistDigital MarketerMedia Relations OfficerProduct Development SpecialistPublic Relations ManagerPublicity AgentSocial Media Manager
Embark on your educational journey with confidence! Our team of admission experts is here to guide you through the process. Book a free session now to receive personalized advice, assistance with applications, and insights into your dream school. Whether you're applying to college, graduate school, or specialized programs, we're here to help you succeed.
 in Europe1779357712.webp)
