Master in Marketing, Communication and Media

2 Years On Campus Masters Program

Sorbonne University Abu Dhabi

Program Overview

The Master in Marketing, Communication and Media at Sorbonne University Abu Dhabi is a dynamic degree that blends strategic marketing, media insight, and communication expertise to prepare you for leadership in today’s global creative industries. Designed for ambitious thinkers and doers who want to shape compelling brand stories and influence audiences across platforms, this programme equips you with both theoretical depth and practical skills that employers value.

Curriculum Structure

Year 1 (Semester 1 & 2): In the first year, students build a strong foundation in marketing and communication. Courses such as Introduction to Communication Studies, Public Relations and Opinion Risk Management, and Strategic Planning explore how organizations connect with audiences and manage reputations. In the second semester, students expand their strategic knowledge with Marketing Strategies in a Globalised World, Brand Design, and Communication Plan, while understanding how human resource management and corporate social responsibility influence effective communication.

Year 2 (Semester 3 & Thesis Project): The second year focuses on advanced professional tools and real-world application. Students study Digital Marketing, Digital Advertising and Online Reputation Management, Business Game Simulation, and Event Strategy to refine strategic decision-making and execution skills. The year culminates in a Master’s Thesis, where students analyze a professional situation and propose actionable recommendations, showcasing their expertise and readiness for the professional world.

Focus Areas

Marketing strategy, brand and media communication, digital media planning, public relations, strategic decision-making, global media environment, and applied research.

Learning Outcomes

Graduates will be able to critically assess contemporary communication landscapes, craft effective media and marketing strategies, manage complex projects in global contexts, and demonstrate leadership in cross-cultural environments.

Professional Alignment (Accreditation)

This programme follows the European ECTS system and is awarded by Sorbonne Université in Paris. It is accredited by the UAE Commission for Academic Accreditation and aligned with the rigorous academic standards of France.

Reputation (Employability & Rankings)

Sorbonne University is recognized as one of the world’s leading universities, consistently achieving strong placements in global rankings such as QS World University Rankings and Times Higher Education. The associated CELSA Graduate School of Communication is recognized as the top communications school in France, giving graduates an internationally respected academic credential that enhances employability in marketing, media, and communication sectors.

Experiential Learning (Research, Projects, Internships etc.)

At Sorbonne University Abu Dhabi, the Master in Marketing, Communication and Media goes beyond traditional lectures, giving you practical, hands-on experience that prepares you for real careers in marketing, media, and strategic communication. The programme combines applied projects, workplace learning, and professional support services so you can directly connect what you study with what employers expect. You will benefit from opportunities to undertake internships and work projects, access modern campus facilities, and develop skills in collaboration, leadership, and digital communication:

Internship and workplace project opportunities in the final semester, allowing you to apply classroom skills in real industry settings and produce internship reports to strengthen your portfolio.
Support from the Career Centre, including access to job and internship listings, CV and interview preparation, employer networking, and personalized career counselling.
A modern, international campus with state-of-the-art classrooms, collaborative spaces, a comprehensive library collection, and cultural activities that enhance learning beyond the classroom.
Real group projects, case simulations, and industry-relevant assignments embedded in modules like Digital Marketing, Public Relations, and Event Strategy, providing teamwork and leadership experience.

You can learn more about the university’s facilities and student resources on the Student Life & Services and Career Centre sections of Sorbonne University Abu Dhabi.

Progression & Future Opportunities

Graduates of the Master in Marketing, Communication and Media are well prepared to take on meaningful roles across marketing, media, and communication industries, both regionally and internationally. You will leave the programme with strategic thinking skills, practical experience, and professional connections that set you up for leadership and creative impact in dynamic workplaces:

Typical roles include Marketing Manager, Brand or Communications Specialist, Public Relations Director, and Project Manager in private companies, agencies, and public institutions.
The university’s Career Centre provides ongoing support with personalised advising, job search strategies, CV and cover letter reviews, access to internships and job opportunities, industry networking events, and workshops to strengthen professional skills.
Students can benefit from JobTeaser, an online platform used by the university to share internships, part-time work, and graduate vacancies.
Graduates remain connected as alumni, with continued access to job postings, advising sessions, networking events, and career resources.
The degree is internationally recognized, awarded by Sorbonne University in Paris and accredited by the UAE Commission for Academic Accreditation, which enhances credibility and long-term career mobility.

Further Academic Progression:
After completing this master’s degree, students can continue their studies with doctoral programmes or specialised postgraduate research in areas such as strategic communication, media studies, international marketing, or management. The programme’s strong academic foundation and focus on research prepare graduates for PhD opportunities at leading universities both in the UAE and abroad.