MA Fashion Management with Marketing

1 Year On Campus Masters Program

De Montfort University

Program Overview

The MA Fashion Management with Marketing at De Montfort University (DMU) is designed for creative thinkers who want to combine a love of fashion with business expertise. It’s perfect for anyone with a background in fashion, textiles, or business who wants to learn how to manage brands, launch products, and develop marketing strategies in a fast-moving, global fashion industry.

Curriculum structure

The course is structured in focused “blocks,” allowing you to fully immerse yourself in each topic before moving on, so you get a deep understanding of both creative and commercial aspects of fashion.

Global Fashion Management
You’ll explore the full lifecycle of fashion products, from initial design ideas to sourcing, production, and retail. This module helps you understand supply chains, market trends, and the strategies behind successful global fashion businesses.
Research Methods with Cultural Context
Here, you’ll gain advanced research skills and learn to analyse consumer behaviour, fashion culture, and market trends. You’ll develop the tools to interpret social and cultural influences on fashion, helping you make informed marketing and business decisions.
Sustainability Strategy and Design
This module addresses the ethical and environmental side of fashion. You’ll learn about sustainable production, circular economy practices, ethical supply chains, and how to create strategies that balance profitability with social and environmental responsibility.
Business and Marketing Strategies
You’ll learn how to take fashion concepts to market, develop business plans, analyse competitors, and create marketing campaigns that connect with customers. These skills prepare you to manage brands, retail launches, or even your own fashion business.
Final Project: Work-Based Project or Dissertation
In your final stage, you’ll either complete a dissertation on a topic of your choice or take on a work-based project with a real company. This gives you practical experience and a portfolio to show future employers or for further study.

Focus areas: Global fashion management, supply chains, sustainable fashion, brand and marketing strategy, consumer research, business planning
Learning outcomes: Manage fashion products from concept to market, conduct consumer and market research, develop sustainable strategies, create brand and marketing plans, and prepare for a career in fashion business or entrepreneurship
Professional alignment (accreditation): The course aligns with industry standards and DMU’s links with organisations like the UK Fashion and Textile Association ensure you are learning skills that meet sector needs
Reputation (employability rankings): DMU’s fashion and textiles programs are recognised internationally and ranked among the UK’s top 10 for graduate outcomes, showing strong employability for graduates

Experiential Learning (Research, Projects, Internships etc.)

At DMU, learning fashion management isn’t just about reading textbooks — it’s about getting hands-on experience and thinking like a real industry professional. From sourcing and sustainability to branding and marketing, you’ll apply your skills in creative studios, workshops, and live projects, supported by professional facilities and industry expertise.

Here’s how you’ll gain practical, real-world experience:

Professional design studios & workshops – Work in the Vijay Patel Building, which houses fashion studios, textile workshops, CAD labs, and exhibition spaces, giving you the perfect environment to experiment, prototype, and showcase your ideas.
Live work-based projects or placements – Collaborate with real fashion or design companies on projects that combine research, design, and marketing, giving you practical experience to add to your portfolio.
Specialist research tools & library support – Access Kimberlin Library’s PCs, databases, e-books, journals, and study zones to help you analyse market trends, consumer behaviour, and industry research for your assignments or dissertation.
Guest lectures & industry insights – Learn from staff and visiting professionals actively engaged in the fashion industry, keeping your knowledge fresh and aligned with current trends.
Collaborative, interdisciplinary environment – Work alongside peers from fashion, textiles, design, and business, developing teamwork, feedback skills, and a creative mindset just like in a real workplace.
Flexible digital tools for learning – Use DMU’s online platforms to review lectures, research remotely, collaborate on projects, and manage assignments — all supporting a modern, adaptable learning experience.

Progression & Future Opportunities

Completing the Fashion Management with Marketing MA at DMU gives you the skills and confidence to step straight into the fashion industry or even start your own business. Graduates often take on roles such as Fashion Buyer, Brand or Retail Manager, Marketing & Merchandising Executive, or Product/Supply‑Chain Manager, combining creative vision with business know‑how. This program prepares you to succeed in a fast-paced, global industry, giving you both practical experience and strategic insight.

Here’s how DMU helps you turn your degree into a career:

Dedicated careers support – The DMU Careers Team provides one-on-one coaching, CV and portfolio guidance, mock interviews, and personal tutor support, especially if you take a placement or work-based project.
Work-based experience – Optional placements and live projects with fashion, textile, or design companies let you gain hands-on experience and build a professional portfolio.
Diverse career paths – Graduates move into roles across buying, marketing, PR, merchandising, product development, retail/brand management, supply chain, logistics, and e-commerce.
Industry-aligned learning – The course content is closely linked to the fashion and textiles sector, so you graduate with skills that remain relevant whether you work for a global brand or start your own venture.
Recognized for employability – DMU’s fashion programs are internationally acknowledged, ranked among the top fashion schools globally, which can give your CV a real boost.

Further Academic Progression:
After completing this MA, you can choose to specialize further with advanced study in areas such as sustainable fashion, design innovation, or fashion supply-chain management. For those interested in research or academia, the program also provides a solid foundation for pursuing a PhD or other postgraduate research degrees.