Consumer Analytics and Marketing Strategy MSc

12 Months On Campus Masters Program

University of Leeds

Program Overview

The digital revolution has led to an unprecedented volume of information about consumers, which progressive organisations are eager to understand and use. This innovative masters degree will give you the practical skills to analyse consumer data and provide insights for successful marketing strategies.Taught by leading academics from Leeds University Business School and School of Geography, you ll explore a range of analytical techniques including applied Geographic Information Systems (GIS) and retail modelling, consumer and predictive analytics and data visualisation. You ll also develop the softer skills to use the results of these analyses to inform decisions about marketing strategy.

Program Key Stats

£30,250 (Annual cost)



Eligibility Criteria


87
150
149
600
7.0
87
1150

Additional Information & Requirements

Career Options

  • Marketing or Consumer data analyst
  • Direct marketing manager
  • Marketing manager
  • Retail manager
  • or Marketing or Management consultant

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