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The MSc Marketing Analytics at the University of Southampton is designed to equip students with the skills to collect, analyze, and interpret marketing data, enabling informed decision-making in today's data-driven marketing landscape.
Core Curriculum Components
Marketing in the 21st Century
Building Customer Insight
Data Analytics
Text Mining and Social Network Analytics
Designing and Managing Research Projects
Web Analytics
Credit Scoring and Data Mining
Using Big Data for Consultancy
Dissertation
Students also have the option to select from modules such as:
Forecasting
Revenue Management
Internet Intermediaries and Data Protection Law
The program emphasizes a blend of theoretical knowledge and practical application, preparing graduates for the dynamic field of marketing analytics.
The University of Southampton offers various experiential learning opportunities to enhance students' practical skills:
Hands-on Projects: Modules like "Using Big Data for Consultancy" involve real-world projects, allowing students to apply analytical techniques to practical business problems.
Workshops and Seminars: Regular sessions with industry professionals provide insights into current trends and practices in marketing analytics.
Career Services Support: The university's Careers, Employability, and Student Enterprise team offers support through work experience schemes, CV and interview workshops, networking events, and career fairs attended by top employers.
Graduates of the MSc Marketing Analytics program are well-positioned for various roles in the marketing and analytics sectors. According to the University of Southampton, 95% of graduates are employed or in further study 15 months after completing the course, with an average professional salary of £33,000.
Potential Career Paths:
Marketing Analytics & Insights: Data Analyst, Marketing Analyst, Insight Analyst, Research Executive
Digital Marketing & Strategy: Digital Marketing Planner, Performance Strategist, Web Content Manager
Product & Brand Management: Product Manager, Brand Strategist
Consulting & Advisory Roles: Business Adviser, Operations Analyst
Further Studies: PhD in Marketing Analytics, MBA for leadership roles
The program's strong emphasis on data-driven decision-making and practical application ensures that graduates are equipped with the skills sought after in today's competitive job market.
Academic Requirements: You’ll need at least a 2:1 degree in a subject with quantitative or qualitative content, such as marketing, analytics, economics, engineering, management, or related fields. Degrees focused solely on language learning, translation, or vocational arts (e.g., design, photography, performance) are not accepted.English language Proficiency: If English isn’t your first language, you’ll need an IELTS score of at least 6.5 overall, with no component below 6.0 (reading, writing, speaking, listening). If you don’t meet this, you can take a pre-sessional English programme or another accepted English language test.Learning Assessment: You’ll learn through lectures, group projects, lab sessions, and real-world case studies using industry data and tools. You’ll work on a dissertation in marketing analytics, hear from guest speakers from companies like Alitex, LV=, and Firebrand Training, and gain hands-on experience with leading data analysis software—many graduates are ready to take the certified Base Programmer exam.Career Pathway: MSc Marketing Analytics
Marketing AnalystData AnalystInsight AnalystMarket Research ExecutiveDigital Marketing AnalystWeb Analytics SpecialistSocial Media AnalystCRM AnalystCustomer Insight ManagerMarketing Data ScientistBusiness Intelligence AnalystPerformance Marketing StrategistSEO/SEM AnalystDigital Marketing PlannerCampaign AnalystProduct AnalystBrand StrategistPricing AnalystRevenue Management AnalystBusiness Consultant (Marketing Analytics)Operations AnalystMarketing Technology ConsultantData-Driven Marketing ManagerMarketing Automation SpecialistCustomer Experience Analyst
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University of Southampton
