1. University of Stirling
  2. Program
  3. Masters
  4. MSc Marketing Analytics

MSc Marketing Analytics

1 Year On Campus Masters Program

University of Stirling

Program Overview

This course is designed to provide students with a thorough understanding of the industrial and scientific relevance of marketing analytics and their application in strategic and operational decision making for organisations that use Big Data. It has been developed to equip you with the practical, evaluative and analytical skills to allow you, as a future marketing manager, to influence and develop strategy and performance within organisations, as an expert in marketing analytics.

Program Key Stats

£19645 (Annual cost)



Eligibility Criteria


80
6.0
80
1250
28

Additional Information & Requirements

A minimum of a second class Honours degree or equivalent. IELTS Academic or UKVI 6.0 with a minimum of 5.5 in each sub-skill.

Career Options

  • Brand manager
  • Human Resources manager
  • Market researcher
  • Finance Planner
  • Business Analyst

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