MSc International Business and Data Analytics Management

1 Year On Campus Masters Program

Wrexham University

Program Overview

The MSc International Business and Data Analytics Management at Wrexham University combines global business strategy with data analytics, preparing you for management roles where data-driven decision-making is essential. It is ideal for ambitious graduates who want to understand international business while mastering analytics tools like multivariate and predictive models to enhance real-world business outcomes.

Curriculum Structure

Year (Full Time – 1 Year)
This taught master’s follows an intensive one-year structure, combining core business and analytics modules followed by a research project.

In your first semester, you will explore foundational business topics such as Corporate Strategy and International Management, learning how global firms shape competitive strategy, and Finance and Accounting for Business, which equips you to interpret and use financial information in organizational decision-making. The International Organisational Branding module teaches how strategic branding influences reputation and market positioning across cultures.

As you progress, you will specialize through analytics-focused modules like Multivariate Data Analytics, where you work with big data concepts and statistical tools, and Predictive Analytics, introducing forecasting and machine learning methods relevant to finance, marketing, and operations. Optional electives such as International Entrepreneurship or Globalisation and Contemporary Issues in International Business allow you to tailor the course to your career goals.

Finally, the Research Methods and Dissertation module allows you to design and complete a research project aligned with your career aspirations, demonstrating your ability to integrate business theory with analytical practice. There is also an optional advanced practice placement, a 12-week work experience giving hands-on exposure to industry challenges and professional networks.

Focus Areas (in a string)

International business strategy, financial decision-making, corporate branding, multivariate analytics, predictive modelling, global entrepreneurship, data-driven management solutions.

Learning Outcomes (in a string)

Graduates will be able to analyse international business environments, apply finance and strategy concepts, harness analytics tools for informed decision-making, conduct independent research, and integrate data insights into global management practice.

Professional Alignment (Accreditation)

The Business School is recognised for its active learning approach and was shortlisted in the AMBA & BGA Excellence Awards for Best Innovation Strategy, demonstrating industry-aligned teaching and professional relevance.

Reputation (Employability & Rankings)

Wrexham University has strong employability support and is recognised for teaching quality and student experience, with national performance reflected in The Guardian University Guide and The Complete University Guide listings for business subjects. The institution also reports high graduate employment outcomes in regional surveys.

Experiential Learning (Research, Projects, Internships etc.)

At Wrexham University, the MSc International Business and Data Analytics Management programme is designed to help you build practical, career-ready skills by learning through doing. Beyond traditional lectures, you’ll engage with real business challenges using dedicated facilities like the Business Simulation Suite, where scenarios model real organisational problems to sharpen strategic thinking and decision-making. The course encourages hands-on data work and collaborative projects that mirror workplace demands, and if you choose the Advanced Practice option, you can spend 12 weeks applying what you’ve learned in a real business environment, expanding your professional confidence and experience before you graduate.

Here’s how experiential learning is built into this programme, with the specific tools, opportunities, and facilities that support your practical development:

Business Simulation Suite where you work with real-world business scenarios and challenges to apply strategy and analytics in practice.
Advanced Practice placement module offering a 12-week work-based learning internship or applied consultancy project with an external organisation, helping you translate classroom learning into professional outcomes.
Collaborative group projects and discussions embedded within modules like Multivariate Data Analytics and Predictive Analytics, building teamwork and communication skills alongside technical data skills.
Access to campus learning resources including the Edward Llwyd Centre library with extensive business, analytics, and research collections, and group-work spaces to support project development and study.
Computer suites across campus equipped for analytics and research work, ensuring you can work with datasets and digital tools relevant to modern business environments.
Support structures like student support services and digital skills development tools, including free access to LinkedIn Learning for self-paced training in software and analytics skills that complement your studies.

For a full look at the campus facilities that help make these experiences possible, you can explore the university’s facilities page at Wrexham University.

Progression & Future Opportunities

Graduates from this programme are well-prepared to take on roles that combine business insight with data expertise, such as Business Analyst, Data Analytics Consultant, International Business Manager, or Management Consultant. You’ll gain practical experience, understand global business environments, and develop the skills to turn complex data into actionable decisions, setting you up for success in both corporate and entrepreneurial paths:

University career services – Wrexham’s Careers and Employability team offers one-to-one guidance, help with CVs and applications, interview preparation, and access to job and placement listings. Support continues even after graduation, helping you make a smooth transition into work or further study.
Employment support tools – You’ll have access to resources for career planning, connecting with employers, exploring vacancies, and receiving alerts about opportunities that match your goals.
Graduate outcomes support – The university keeps you connected through alumni networks and employability events, giving you the chance to expand your professional network and explore career paths.
Professional accreditation – The Careers and Employability Service is recognised by AGCAS, which ensures high standards in career guidance and student support.
Career destination insights – Many business and management graduates move into work or further study shortly after finishing their degree, reflecting the strong employability focus of the programme.

Further Academic Progression:
If you choose to continue your studies after this master’s, you could pursue a PhD or MPhil in Business, Management, or Analytics, deepening your research expertise and opening doors to academic, policy, or high-level consultancy roles. You could also take professional certifications in areas like data science, project management, or strategic management to build on the analytical and managerial skills gained during your degree.