MA Management and Branding

12 Months On Campus Masters Program

Regents University London

Program Overview

The MA Management and Branding at Regent's University London prepares students to become strategic leaders who can build, manage and grow brands in an increasingly competitive global marketplace. Designed for graduates from both business and non-business backgrounds, the programme combines contemporary management principles with brand strategy, consumer behaviour, marketing and innovation, equipping students with the skills to create meaningful brand experiences and drive organisational success.

Curriculum Structure

Term 1

Students develop a strong foundation in business management through modules including Managing People, Financial and Managerial Decision Making, and Brand Identity and Communication. They explore organisational behaviour, financial planning and the principles of brand development while learning how effective leadership and communication contribute to successful organisations.

Term 2

The second term focuses on strategic brand development through Strategic Brand Management, Consumer Behaviour and Market Insights, and Digital Marketing Strategy. Students learn how brands create competitive advantage, analyse consumer decision-making, develop integrated marketing campaigns and use digital platforms to strengthen brand value in international markets.

Term 3

In the final stage, students apply their knowledge through Research Methods, a substantial Business Consultancy Project or Dissertation, and practical brand management challenges. Working on real business and branding issues, they develop advanced research, strategic thinking and consultancy skills while producing evidence-based solutions for organisations seeking sustainable brand growth.

Focus Areas (in a string)

Brand Strategy, Brand Management, Consumer Behaviour, Marketing Communications, Digital Marketing, Strategic Management, Innovation, Leadership, Financial Decision Making, Market Research, Customer Experience, Corporate Branding, Business Analytics, Entrepreneurship.

Learning Outcomes (in a string)

Develop strategic brand management solutions, analyse consumer behaviour and market trends, apply financial and managerial decision-making techniques, create integrated marketing strategies, lead organisational change, conduct business research, solve complex branding challenges, communicate effectively with stakeholders, manage brand performance and implement sustainable business practices.

Professional Alignment (Accreditation)

The programme is accredited by the Chartered Management Institute (CMI), enabling eligible students to graduate with both a Regent's University London master's degree and a CMI Level 7 Certificate in Strategic Management and Leadership Practice, enhancing professional recognition and leadership credentials.

Reputation (Employability Rankings)

Students benefit from studying at Regent's University London, recognised for its strong industry connections, personalised teaching and central London location. The programme offers opportunities to participate in Continuous Development Workshops, collaborate with industry partners through consultancy projects, and build professional networks with global organisations, strengthening graduate employability.

Experiential Learning (Research, Projects, Internships etc.)

The MA Management and Branding combines academic learning with practical industry engagement to help students develop the strategic, creative and leadership skills needed to manage successful brands in today's global marketplace. Throughout the programme, students work on real business challenges, collaborate with industry professionals, develop branding strategies through consultancy projects and gain valuable insights into consumer behaviour and brand innovation. Studying in central London also provides opportunities to connect with global businesses and apply classroom knowledge to real-world branding and management contexts.

Students strengthen their practical skills through the following experiences:

Participate in Continuous Development Workshops designed to enhance leadership, employability, communication and professional management skills.
Apply to join the Luxury Lab Consultancy Series, working in multidisciplinary teams to solve real business challenges for leading brands such as Estée Lauder Companies, Laurent-Perrier and Fortnum & Mason.
Complete a Business Consultancy Project or Dissertation in the final term, researching and proposing strategic branding and management solutions for real organisations.
Take part in live business briefs, bootcamps and creative laboratories commissioned and evaluated by industry partners seeking innovative business and branding ideas.
Gain access to industry placements, enabling students to build practical workplace experience within management, marketing and branding environments.
Learn from guest speakers and industry professionals, benefiting from Regent's extensive network of business leaders, entrepreneurs and branding experts.
Develop global teamwork skills through collaborative projects with students representing 130+ nationalities, reflecting the international nature of modern business and brand management.
Study a business-critical foreign language alongside the programme to strengthen international communication and cross-cultural management capabilities.
Use Blackboard, Regent's virtual learning environment, to access learning resources, collaborate on group projects, submit coursework and receive academic feedback.
Access the Regent's Library, offering specialist business and marketing databases, academic journals, digital resources, collaborative study areas and individual learning spaces to support branding research and consultancy work.
Benefit from small class sizes that encourage personalised mentoring, interactive discussions and close collaboration with academic staff and experienced industry practitioners.

Progression & Future Opportunities

Graduates of the MA Management and Branding leave Regent's with the strategic leadership, branding and analytical expertise needed to succeed in today's competitive global marketplace. The programme prepares students for careers across multinational organisations, branding consultancies, marketing agencies and entrepreneurial ventures, with graduates pursuing roles such as Brand Manager, Marketing Manager, Brand Strategy Consultant, and Business Development Manager.

Students receive extensive career support and professional development through the following opportunities:

Dedicated Careers, Enterprise & Industry Team offering personalised career consultations, CV and cover letter reviews, interview coaching, assessment centre preparation, LinkedIn optimisation and business start-up advice.
Access to Handshake, connecting students with 650,000+ global employers, alongside exclusive internships, graduate vacancies, networking opportunities and employer events.
Opportunity to participate in industry masterclasses, seminars, networking events and employer meet-ups, where students connect directly with recruiters, branding professionals and business leaders.
Support for consultancy projects, internships and graduate applications, with tailored guidance based on students' career aspirations within branding, management and marketing.
Students interested in entrepreneurship can develop new ventures through The Hive, Regent's enterprise and business incubation initiative, with mentoring, networking and start-up support.
The programme is accredited by the Chartered Management Institute (CMI). Eligible students can gain the CMI Level 7 Diploma in Strategic Management and Leadership Practice, helping accelerate progression towards Chartered Manager (CMgr) status.
CMI membership provides access to professional mentoring, Continuing Professional Development (CPD) activities, specialist career advisers, networking events and extensive leadership resources, adding long-term value to graduates' careers.
Graduates develop transferable skills in brand strategy, leadership, consumer insights, strategic analysis, creative problem-solving and innovation, enabling careers in brand management, marketing, consultancy, communications, product management and entrepreneurship.
Regent's global alumni network and strong employer connections across London's business and creative industries help graduates build professional relationships and access international career opportunities.
Graduates may also be eligible to apply for the UK Graduate visa, allowing them to work or look for work in the UK after completing their studies, subject to current UK immigration regulations.

Further Academic Progression:

After completing the MA Management and Branding, graduates can pursue doctoral studies such as a PhD or DBA (Doctor of Business Administration) in Branding, Marketing, Management, International Business or Strategic Management. They may also continue their professional development through advanced leadership qualifications, Chartered Manager (CMgr) status via the CMI, or specialist certifications in brand management, digital marketing, consumer psychology, marketing analytics and innovation management to further strengthen their global career prospects.