Digital Business Management MSc

1 Years On Campus Masters Program

University of Portsmouth

Program Overview

This MSc gives you the skills to navigate and lead in today’s fast-changing digital business world. You’ll learn how technology like AI and data analytics is reshaping business, making you ready to drive digital transformation across any organisation — perfect if you’re keen to combine business strategy with cutting-edge tech.

Curriculum structure

Year 1 (full-time, 1 year)
You start by understanding how businesses operate in a digital world. In Digital Strategy and Leadership, you’ll explore how to craft and implement digital business models and lead change, while Digital Technology and Innovation shows you how emerging technologies are transforming industries.

Next, modules like Customer Experience Management and Business Analytics give you practical skills for today’s data-driven world. You’ll learn to analyse customer interactions, understand marketing automation, and use tools like Excel, R, and Power BI to turn data into actionable business insights.

Digital Business Applications introduces you to enterprise systems like SAP, teaching you how real companies manage data, configure processes, and run operations efficiently.

Finally, in Digital Transformation and the Digital Business Consulting Project, you’ll learn to plan and lead organisational change, applying everything you’ve learned to real-world company challenges and presenting practical solutions.

Focus areas: “AI-driven digital strategy, enterprise systems (ERP/CRM), customer experience management, business analytics, digital transformation and change management.”

Learning outcomes: “Ability to design and lead digital business strategies, proficiency in enterprise software, strong analytical skills, expertise in managing customer experience, and readiness to deliver digital transformation projects.”

Professional alignment (accreditation): The course is accredited by AACSB International, showing it meets high global business education standards.

Reputation (employability rankings): Portsmouth is highly regarded for business and management studies, offering strong industry links and excellent career prospects for graduates.

Experiential Learning (Research, Projects, Internships etc.)

This MSc isn’t just about lectures and textbooks — it’s designed to give you practical, hands-on experience with the tools and systems that businesses actually use. From day one, you’ll be working with enterprise software, analysing real data, and tackling projects that simulate real-world digital business challenges. You’ll also have access to state-of-the-art facilities, expert guidance, and collaborative learning opportunities that prepare you for a career in digital business management. Here’s how you’ll gain this experience:

Get hands-on with Customer Experience Management (CEM) software to analyse customer data, explore marketing automation, and improve service interactions.
Work with Microsoft Excel, Power BI, and R in the Business Analytics module to turn raw data into insights, visualisations, and predictive models.
Learn enterprise systems like SAP S/4HANA and SAP Cloud Platform, gaining experience in ERP/CRM, business-process management, and data configuration.
Take part in group projects and role-playing exercises in the Digital Transformation module to plan and deliver digital change strategies.
Apply your skills in the Digital Business Consulting Project, working on real or realistic business cases and presenting recommendations as a professional consultant would.
Benefit from membership in the SAP University Alliance, accessing learning resources, tutorials, and industry-standard tools to boost your employability.
Use the University Library, open 24/7, for research, industry insights, and accessing the latest business and technology resources.
Experience a mix of lectures, interactive seminars, tutorials, lab sessions, and online learning, blending theory with practice and collaboration.

Progression & Future Opportunities

Graduates from this MSc leave ready to take on exciting roles where digital strategy, analytics, and transformation matter. Typical positions include product manager, digital transformation specialist, ERP/CRM consultant, or digital business practitioner. With your mix of technical, strategic, and consulting skills, you could work in corporate organisations, consulting firms, digital agencies, or even start your own venture.

To help you turn your ambitions into reality:

Careers support: The university’s Careers and Employability Service helps you polish your CV, prepare for interviews, apply for jobs, and connect with potential employers — support that’s available throughout your studies and up to five years after graduation.
Industry connections: You’ll get access to recruitment fairs and networking events, meeting employers from a range of sectors who are looking for graduates with digital business expertise.
Strong graduate outcomes: Around 93% of Portsmouth graduates are in work or further study within 15 months of finishing their course, showing the programme’s real-world value.
Accreditation advantage: With AACSB International accreditation, your degree is recognised globally, giving you credibility with employers worldwide.
Salary potential: University data shows that graduates often see a significant boost in earnings within five years, reflecting the strong skills and knowledge you’ll gain.
Flexible career paths: Your training in enterprise systems, analytics, and digital transformation opens doors across industries, from large corporations to innovative startups.

Further Academic Progression:
If you want to continue learning, you could pursue a PhD in business, management, or digital enterprise systems — perfect if you’re aiming for a research career or specialised consultancy role.