International Retail Marketing in the Digital Environment MSc

The MSc International Retail Marketing in the Digital Environment is designed to develop your knowledge of the theory and practice of retail marketing and understand how it s applied in the fast changing international and digital business environment. The course combines elements of four similar but different areas: marketing, international business, the digital economy and retailing. These areas are supported by our innovative modules looking at topics including: luxury branding, social media and merchandising. The course will deepen your knowledge of business management in general and marketing in particular. The diversity of the programme s content will give you the skills to succeed not only in retailing in general, but especially in the fashion industry and in luxury brands, should you wish to pursue a career there.