MSc Tourism Marketing Management

1 Year On Campus Masters Program

Bournemouth University

Program Overview

MSc Tourism Marketing Management at Bournemouth University is perfect if you’re passionate about travel, culture, and creating memorable experiences for people. The program blends marketing, business strategy, and tourism insights, giving you the skills to help destinations, hotels, and travel organisations connect with customers and thrive in a competitive global market.

Curriculum structure:

Core modules: You’ll begin by exploring Tourism & Hospitality Industries to understand how tourism businesses operate, from boutique hotels to large resorts. In Business Strategy & Finance, you’ll learn how smart planning and financial decision-making drive successful tourism operations. Meanwhile, Tourism Marketing Innovation shows you how to create modern, impactful marketing campaigns tailored to tourism and hospitality.
Digital & destination focus: Modules like eTourism & Digital Marketing will help you master social media, online platforms, and other digital tools essential in today’s tourism marketing. Destinations: Contexts for Tourism & Hospitality dives into the art of positioning destinations, considering culture, environment, and infrastructure, so you can make any location appealing to the right audience.
Final project: At the end of your studies, you’ll undertake a substantial research project or dissertation, applying everything you’ve learned to a real-world tourism marketing challenge — whether that’s sustainable tourism, digital campaigns, or destination branding.

Focus areas: "Tourism & hospitality operations, business strategy & finance, tourism marketing innovation, digital marketing for tourism, destination management & branding, global tourism market analysis, research methods in tourism marketing"

Learning outcomes: "Graduates will be able to design and implement marketing strategies for tourism and hospitality, apply strategic and financial planning in tourism businesses, analyse global tourism trends, use digital marketing tools effectively, promote destinations creatively, conduct original research, and collaborate across multicultural and international teams."

Professional alignment (accreditation): The course is accredited by the Institute of Travel & Tourism and the Tourism Management Institute, and is delivered by Bournemouth University Business School, which holds prestigious AACSB International accreditation — recognised globally as a mark of business education excellence.

Reputation (employability / rankings): BU is ranked 2nd in the UK for hospitality and tourism management by the Shanghai Rankings of Academic Subjects 2022, and among the top 20 globally for hospitality and leisure management by QS 2023 — showing strong graduate employability and international recognition.

Experiential Learning (Research, Projects, Internships etc.)

Studying MSc Tourism Marketing Management at Bournemouth University is all about learning by doing. You won’t just sit in lectures — you’ll get hands-on experience planning marketing campaigns, analysing destinations, and using real digital tools to promote tourism. The programme encourages collaboration with peers, exposure to international perspectives, and the chance to apply your skills in real-world settings, so you graduate feeling confident and industry-ready.

Here’s how your experiential learning comes to life:

Optional 30-week industry placement: Take a full-time placement with a tourism, hospitality, or travel organisation to gain real-world experience, build professional networks, and put your marketing and strategy skills into practice.
Digital marketing and analytics training: Through modules like eTourism & Digital Marketing, you’ll learn to use social media, digital platforms, and data analytics to drive effective campaigns and reach target audiences.
Destination and hospitality projects: Hands-on projects in Tourism Marketing Innovation and Destinations: Contexts for Tourism & Hospitality let you analyse real destinations, consider cultural and environmental factors, and design marketing strategies that work in practice.
Research and dissertation work: Conduct an in-depth research project on a topic of your choice — from sustainable tourism to digital campaigns — bridging theory and practice while honing your analytical skills.
Industry-informed teaching and global perspectives: Learn from staff with real industry experience and research expertise, while collaborating with international peers to gain insights into global tourism markets.

Progression & Future Opportunities

After completing the MSc Tourism Marketing Management, you’ll be ready to step straight into exciting roles like Tourism Marketing Manager, Destination Marketing Specialist, Hospitality/Hotel Marketing Coordinator, or Digital Marketing & Strategy positions in travel and tourism organisations. The programme equips you with practical marketing skills, tourism insight, and digital expertise, so you can confidently work in hotels, travel agencies, resorts, cruise lines, or destination management organisations — anywhere your passion for tourism takes you.

Here’s how Bournemouth University supports your career journey:

Career support from BU: CareersBU provides one-to-one guidance, CV and interview workshops, job boards, and networking events tailored to tourism and marketing, helping you land your ideal role.
Optional 30-week industry placement: Gain hands-on experience with a tourism or hospitality organisation, build professional networks, and strengthen your CV before graduation.
Professional accreditation: The degree is recognised by the Institute of Travel & Tourism (ITT) and the Tourism Management Institute, and is delivered by BU Business School, which holds AACSB International accreditation — giving your qualification global credibility.
Flexible career paths: Your skills open doors in hotel and resort marketing, destination promotion, travel consultancy, tour-operator marketing, and event management linked to tourism.
Strong employability: BU’s reputation in hospitality and tourism (ranked 2nd in the UK for hospitality & tourism management by the ShanghaiRanking Consultancy and among the top global universities in leisure & hospitality by QS) gives your degree weight with employers worldwide.

Further Academic Progression:
If you want to continue your studies, you could pursue a PhD in tourism management, destination branding, sustainable tourism, or global hospitality strategy. Alternatively, you could combine your MSc with professional certifications or advanced management courses to deepen your expertise and move into senior leadership roles.