MA Luxury Brand Management

12 Months On Campus Masters Program

Regents University London

Program Overview

The MA Luxury Brand Management at Regent's University London equips students with the strategic, creative and managerial expertise needed to succeed in the global luxury industry. As the first programme of its kind in the UK, it is designed for aspiring luxury professionals who want to understand how premium brands create value, build customer loyalty and deliver exceptional experiences across sectors such as fashion, hospitality, beauty, automotive and lifestyle.

Curriculum Structure

Term 1

Students develop a strong understanding of the luxury sector through core modules including Historical and Contemporary Perspectives in Luxury, Financial Analysis for Managers, and Law and the Luxury Environment. They explore the evolution of luxury markets, financial decision-making, legal frameworks and the cultural influences that shape luxury brands across global industries.

Term 2

The second term focuses on strategic brand development and innovation through modules such as Luxury Brands and Creativity, Luxury Marketing Management, and Strategic Management of a Luxury Business. Students learn how luxury brands build competitive advantage, develop customer experiences, manage global marketing strategies and respond to emerging consumer trends within the premium market.

Term 3

In the final stage, students apply their knowledge through Research Methods and choose between a Dissertation, Live Business Project, or New Venture Start-Up Project. Working on real business challenges or entrepreneurial ventures, they demonstrate advanced research, consultancy and strategic management skills while developing innovative solutions for luxury organisations.

Focus Areas (in a string)

Luxury Brand Strategy, Luxury Marketing, Consumer Behaviour, Brand Creativity, Luxury Retail, Customer Experience Management, Entrepreneurship, Strategic Management, Financial Analysis, Digital Marketing, Innovation, Luxury Business Law, Research Methods, Global Luxury Markets.

Learning Outcomes (in a string)

Analyse global luxury markets and consumer behaviour, develop strategic luxury brand management solutions, evaluate financial and legal aspects of luxury businesses, design innovative marketing strategies, manage luxury customer experiences, conduct independent research, solve complex business challenges, lead multidisciplinary teams, develop entrepreneurial ventures and communicate strategic recommendations effectively.

Professional Alignment (Accreditation)

The programme is accredited by the Chartered Management Institute (CMI). Eligible students can graduate with both the Regent's master's degree and the CMI Level 7 Diploma in Strategic Management and Leadership Practice, providing a pathway towards Chartered Manager (CMgr) status.

Reputation (Employability Rankings)

Regent's University London is internationally recognised for its expertise in luxury education and strong connections with the luxury sector. Located in the heart of London, students benefit from access to leading luxury brands, exclusive industry networking opportunities and a curriculum developed in collaboration with industry professionals, helping graduates build successful careers in luxury management worldwide.

Experiential Learning (Research, Projects, Internships etc.)

The MA Luxury Brand Management is designed to immerse students in the luxury industry through practical projects, live consultancy experiences and direct engagement with global luxury brands. Based in London—one of the world's leading luxury capitals—students gain hands-on experience by working on real business challenges, collaborating with industry professionals and developing innovative solutions for luxury organisations while building valuable professional networks.

Students develop practical expertise through the following experiences:

Participate in the renowned Luxury Lab Consultancy Series, working in multidisciplinary teams on live consultancy projects for internationally recognised luxury brands, including Estée Lauder Companies, Laurent-Perrier and Fortnum & Mason.
Complete a Live Business Project, allowing students to solve real business challenges for an external organisation as an alternative to the traditional dissertation.
Students with entrepreneurial ambitions can undertake a New Venture Start-Up Project, developing and pitching their own luxury business concept with academic and industry guidance.
Attend Continuous Development Workshops focused on leadership, professional communication, consulting skills, networking and career readiness.
Benefit from guest lectures, masterclasses and networking events delivered by luxury brand executives, entrepreneurs and industry specialists from London's luxury sector.
Gain access to industry placements and internship opportunities, enabling students to build professional experience within luxury brands and international organisations.
Collaborate with classmates from 130+ nationalities, strengthening intercultural communication, teamwork and global leadership skills essential for the luxury industry.
Study in central London with direct exposure to world-leading luxury fashion, retail, hospitality, beauty and lifestyle brands, using the city as an extended learning environment.
Access the Regent's Library, offering specialist business and luxury management books, academic journals, market reports, digital databases and collaborative study spaces to support research and consultancy work.
Use Blackboard, Regent's virtual learning environment, to access learning resources, collaborate on group projects, submit coursework and receive academic feedback.
Learn in small seminar-style classes, allowing personalised mentoring, interactive discussions and close collaboration with academics who have significant luxury industry experience.

Progression & Future Opportunities

Graduates of the MA Luxury Brand Management are equipped to build successful careers across the global luxury goods and services industry, combining strategic management expertise with a deep understanding of luxury consumers, branding and innovation. The programme prepares students for leadership positions in fashion, beauty, hospitality, retail and lifestyle sectors, with graduates pursuing roles such as Luxury Brand Manager, Brand Marketing Manager, Public Relations Manager, and Luxury Retail Manager. Alumni have also launched their own luxury ventures and secured positions with internationally renowned luxury brands.

Students benefit from extensive professional development and career support through the following opportunities:

Dedicated Careers, Enterprise & Industry Team providing personalised career consultations, CV and LinkedIn reviews, interview preparation, networking support, internship guidance and graduate job assistance.
An initial one-to-one careers consultation during the first weeks of study, helping students create personalised career plans, build professional networks and explore opportunities within the luxury sector.
Access to Regent's industry mentoring, employer networking events, guest lectures and luxury sector masterclasses, enabling students to connect with senior professionals and recruiters.
Practical experience through Live Business Projects, consultancy assignments and New Venture Start-Up Projects, allowing students to solve real business challenges or develop their own luxury business concepts.
Direct engagement with leading luxury companies through consultancy projects, study visits and industry collaborations, strengthening graduates' commercial awareness and professional portfolios.
The programme is accredited by the Chartered Management Institute (CMI). Eligible students can earn the CMI Level 7 Diploma in Strategic Management and Leadership Practice, providing a pathway towards Chartered Manager (CMgr) status and enhancing long-term professional credibility.
Alumni have secured careers with prestigious organisations including Rolex, Condé Nast, Estée Lauder, Guerlain, Hermès, PUIG, L'Oréal and Maybourne Hotel Group, demonstrating the programme's strong industry reputation.
Graduates are prepared for opportunities across luxury fashion, cosmetics, jewellery, hospitality, automotive, premium retail, communications, entrepreneurship and international brand management.
Students join Regent's international alumni community, creating lifelong professional connections across the global luxury and business sectors.
The combination of industry-focused learning, consultancy experience and professional accreditation provides graduates with a competitive advantage for leadership positions in the international luxury marketplace.

Further Academic Progression:

After completing the MA Luxury Brand Management, graduates can continue to advanced research through a PhD or DBA (Doctor of Business Administration) in Luxury Management, Marketing, International Business or Strategic Management. They may also pursue professional qualifications such as Chartered Manager (CMgr) status through the CMI or specialist certifications in luxury marketing, digital strategy, brand management, consumer insights and entrepreneurship to further enhance their expertise and global career prospects.