MA Business and Marketing

1 Year On Campus Masters Program

Bangor University

Program Overview

The MA Business & Marketing at Bangor University blends modern marketing with practical business strategy, giving you the skills to thrive in today’s competitive global market. It’s perfect for students who want to boost their marketing careers, work in international firms, or even launch their own business ventures.

Curriculum Structure

Throughout this one-year programme, you’ll gain both practical marketing expertise and a solid understanding of business management:

First Term: You’ll start with modules like International Strategic Management and Marketing Strategy, building a strong foundation in strategic thinking and marketing planning. Alongside, International Marketing Communication and Organisations and People help you understand how to create effective communication strategies and manage teams in a global business environment.
Second Term: Modules such as International Marketing, New Venture Creation, and Management Research allow you to explore global marketing practices, entrepreneurial thinking, and research-driven decision making — preparing you to tackle real-world business challenges or launch your own ideas.
Summer / Final Project: You’ll complete either an MA Dissertation or an Applied Business Project, giving you hands-on experience by researching a marketing problem or working on a live business project, putting your learning into practice.

Focus areas: "Strategic marketing, international business, brand management, entrepreneurship, research & analytics"
Learning outcomes: "Design marketing strategies for global markets; analyse and influence consumer behaviour; lead business ventures; conduct research to inform decisions; take strategic management roles in organisations."
Professional alignment (accreditation): Accredited by the Chartered Management Institute (CMI), giving you a Level 7 Diploma in Strategic Management & Leadership alongside your MA.
Reputation (employability & industry links): Graduates can gain exemptions for some professional marketing qualifications through CIM, and benefit from a well-rated programme with strong student support and industry links.

Experiential Learning (Research, Projects, Internships etc.)

At Bangor University, this MA isn’t just about theory — it’s about applying what you learn to real business challenges. Through live projects, marketing exercises, and your final applied business project or dissertation, you’ll gain hands-on experience using the latest tools and techniques, preparing you to make an impact in the professional world.

Here’s how Bangor helps you build practical skills:

Applied Business Projects: Work on real business problems during your dissertation or applied project, applying marketing and management theory to create solutions that businesses can actually use.
Marketing Challenges & Competitions: Take part in events like “The Pitch” and the “IBM Business Challenge,” where you’ll develop strategies, present ideas, and test your skills in a competitive environment.
Research & Analytics Experience: Learn how to analyse market trends and consumer behaviour, turning data into actionable strategies through research-focused modules.
Strategic Marketing Planning: Develop and defend integrated marketing strategies, learning how to create value, stay competitive, and adapt to changing markets.
Access to Business School Resources: Benefit from Bangor Business School’s facilities, including computing labs, academic support, business databases, and other research tools to support your projects and studies.

Progression & Future Opportunities

Completing the MA Business & Marketing at Bangor University opens doors to exciting careers in marketing and business management. Graduates often move into roles such as Marketing Manager, Brand Manager, Business Development Manager, or Market Research Analyst, working in national and international companies. With a strong mix of strategic business knowledge, marketing expertise, and a professional qualification, you’ll be ready to make a real impact in your chosen field.

Here’s how Bangor helps you launch your career:

Careers support: Bangor’s Careers & Employability team provides personalised guidance, helping you polish your CV, prepare for interviews, and connect with internships, consultancy projects, and graduate roles.
Professional accreditation: Accredited by the Chartered Management Institute (CMI), you graduate not only with an MA but also a Level 7 Diploma in Strategic Management & Leadership, which adds significant value to your CV.
Marketing qualification advantage: You may be eligible for exemptions from certain modules of the Chartered Institute of Marketing (CIM), giving you a head start on professional marketing credentials.
Versatile career paths: The programme equips you with skills in business strategy, brand management, PR, market research, and more, opening doors to work in corporations, NGOs, consultancy, or even to start your own venture.
Graduate outcomes: Bangor Business School graduates enjoy strong employability, with many taking up roles in marketing, strategic management, consultancy, and communications.

Further Academic Progression:
After your MA, you could continue with advanced professional certifications like CIM, or pursue research opportunities through an MPhil or PhD in business, marketing, or management — positioning you for senior leadership, consultancy, or academic careers.