MBA International Marketing

1 Year On Campus Masters Program

Bangor University

Program Overview

The MBA in International Marketing at Bangor University is designed to equip you with the skills and knowledge to excel in global marketing roles. Whether you’re looking to launch your career or take your experience to the next level, this program blends practical marketing expertise with strategic business insight, preparing you to manage brands, understand global consumers, and drive marketing success across international markets.

Curriculum Structure

Over the course of one full-time year, you’ll gain a strong foundation in both marketing and business management while developing hands-on experience:

Foundations in Business & Management: You’ll start with modules such as Marketing Strategy, Management Research, International Strategic Management, and Organisations & People, giving you the analytical tools and business understanding to succeed in international contexts.
Advanced Marketing Skills: In the middle phase, modules like International Marketing, Consumers in a Global & Digital World, International Marketing Communication, and Global Brand Management help you understand how to craft global marketing strategies, manage brands across borders, and engage diverse audiences.
Applied Project: The year culminates with the International Marketing Project, where you’ll tackle a real-world marketing challenge or conduct a cross-country research project. This hands-on experience gives you a tangible showcase of your skills for future employers.

Focus areas: Global marketing strategy, brand management, cross-cultural consumer behaviour, marketing communication, marketing research
Learning outcomes: Develop and implement international marketing strategies, analyse global consumer behaviour, craft and manage global brands, conduct cross-border market research, and solve marketing challenges with professional insight
Professional alignment (accreditation): Accredited by the Chartered Management Institute (CMI), giving you both the Bangor University MBA and a Level 7 Certificate in Strategic Management & Leadership
Reputation (employability & industry links): Graduates benefit from strong employability and can claim exemptions from some Chartered Institute of Marketing (CIM) modules, giving a head start on professional marketing certification.

Experiential Learning (Research, Projects, Internships etc.)

At Bangor University, the MBA in International Marketing isn’t just about theory — it’s about applying what you learn in real-world settings. From live business projects to international research assignments, you’ll gain hands-on experience that equips you with practical skills and confidence to succeed in global marketing roles. The program encourages teamwork, problem-solving, and professional engagement, so you graduate ready to hit the ground running.

Here’s how Bangor brings learning to life:

International Marketing Project (60 credits): Tackle a real marketing challenge, either individually or as part of a team, including cross-country market research and strategy development.
Applied Business Projects option: Work on practical business topics such as e-business, international business, or business planning, giving you tangible experience you can showcase to future employers.
CIM Student Chapter involvement: Join Bangor’s Chartered Institute of Marketing (CIM) student chapter to participate in live campaigns, network with marketing professionals, and engage in real-world marketing initiatives.
Research and analytics skills: Through modules like Management Research, you’ll learn to gather, analyze, and interpret data, making informed marketing decisions for your projects and future roles.

Progression & Future Opportunities

Graduating from Bangor’s International Marketing MBA opens doors to exciting roles such as International Marketing Manager, Brand Manager, Digital Marketing Strategist, or Market Research Consultant. The program equips you with a powerful mix of practical marketing experience, global business insight, and strategic thinking — giving you the confidence and skills to thrive in international companies, creative agencies, or even your own start-up:

Here’s how Bangor supports your career journey:

Tailored Careers Support: Bangor’s Careers and Employability Team provides personalised guidance, including CV and interview workshops, job-search support, and connections to internships and consultancy projects.
Professional Accreditation: The MBA is accredited by the Chartered Management Institute (CMI), giving you a dual award — the Bangor MBA plus a Level 7 Certificate in Strategic Management & Leadership — which is highly valued by employers.
CIM Exemptions: Graduates can claim exemptions from some Chartered Institute of Marketing (CIM) modules, giving you a head start towards professional marketing qualifications.
Strong Employability Track Record: Bangor Business School is highly rated for teaching quality, student support, and overall experience, helping you stand out in the job market.
Entrepreneurship & Innovation: The university’s enterprise initiatives offer mentoring, workshops, and funding opportunities if you want to launch your own business or marketing project.

Further Academic Progression:
After completing the MBA, you could continue your studies with advanced CIM qualifications or explore research opportunities such as an MPhil or PhD in business, marketing, or management — opening pathways to senior leadership, consultancy, or academic roles.