MSc Charity Marketing and Fundraising

1 Years On Campus Masters Program

Bayes Business School

Program Overview

The MSc in Charity Marketing and Fundraising is designed for people who want to make a real impact in the non-profit world while building specialist expertise in fundraising, supporter engagement, and strategy. It’s a great fit if you’re passionate about social purpose and want to learn how to drive growth, trust, and long-term value within charities and mission-driven organisations.

Curriculum Structure

Year of Study (Full-Time Format)

Across the year, you’ll explore how modern charities build meaningful relationships with supporters and create campaigns that genuinely change lives. You begin with core knowledge through modules such as Fundraising, Marketing & Society, where you understand the motivations behind giving, and Charity Marketing, which teaches you how to craft compelling value propositions for different audiences. As the year progresses, you’ll dive into Digital Fundraising, analysing how data, digital platforms, and behavioural insights shape donor journeys in a fast-moving environment.

Later in the programme, you strengthen your strategic thinking through Strategic Charity Marketing and Fundraising, where you learn how to design long-term plans that maximise both impact and sustainability. You’ll also take Charity Accounting and Financial Management to build financial fluency—an essential skill for anyone stepping into leadership positions in the sector. Your year culminates in a substantial Business Master’s Project, allowing you to specialise in a topic you truly care about and contribute meaningful insights to the charity sector.

Focus Areas

"Fundraising strategy, supporter engagement, charity marketing, digital campaigns, behavioural insight, financial management, and impact-driven strategic planning."

Learning Outcomes

"Develop the ability to design effective fundraising strategies, apply marketing principles to charitable contexts, use digital tools to elevate supporter journeys, interpret financial information, and contribute to ethical, impactful decision-making in the nonprofit sector."

Professional Alignment (Accreditation)

The program is recognised by the Chartered Institute of Fundraising (CIoF), giving you a strong professional edge and aligning your studies with the standards of leading fundraising practitioners.

Reputation (Employability Rankings)

Bayes Business School is consistently ranked among the top business schools in the UK for employability and industry engagement. Its strong nonprofit sector connections make this programme one of the most respected pathways for aspiring charity professionals.

Experiential Learning (Research, Projects, Internships etc.)

Studying Charity Marketing and Fundraising at Bayes feels very hands-on, because the programme is built around real sector challenges, applied learning, and direct exposure to the voluntary sector. You won’t just study how charities work — you’ll step into their world, work with their teams, and learn through practical assignments that sharpen your marketing, fundraising, and strategic decision-making skills. Students also benefit from the professional environment of Bayes, including access to specialist facilities, sector networks, and academic staff who are deeply connected to the charity field.

Here’s how your learning becomes truly practical and industry-focused:

Five-day Consulting Fieldwork Exercise: Work directly with a real charity on a practical project, applying your marketing, fundraising, governance, and finance knowledge to a real organisational challenge.
In-class case studies drawn from real charities: Learn through recent campaigns, leadership decisions, donor behaviour patterns, and strategic dilemmas from across the voluntary sector.
Access to Bayes’ specialist centres and institutes, including the Centre for Charity Effectiveness, which regularly brings in leaders and practitioners from major charities for talks and workshops.
Industry-informed teaching: Many lecturers are active consultants or advisors within the charity and non-profit sector, giving you insight that’s grounded in current practice.
Professional networking events: Opportunities to meet charity CEOs, fundraising directors, and marketing specialists through Bayes-hosted events and visiting speaker sessions.
Use of Bayes’ learning facilities, including modern classrooms, group-work spaces, and digital learning tools that support project development, fundraising planning, and data analysis.
Library access with strong non-profit and fundraising collections, including sector reports, case studies, governance guidelines, and market research resources.

Progression & Future Opportunities

Graduates from this programme step confidently into roles across the charity and non-profit landscape because they finish with a blend of strategic insight, practical fundraising expertise, and an authentic understanding of how charities operate. Many move into roles focused on fundraising leadership, donor engagement, and marketing strategy, while others take on governance or development roles within major organisations. Typical job roles include: Fundraising Manager, Charity Marketing Manager, Donor Relations Specialist, and Campaigns or Communications Officer.

To support your next step, Bayes offers extensive career-focused advantages:

Specialist careers support from the Bayes Careers Team, with sector-specific guidance, CV workshops, interview preparation, and networking events.
Strong employer networks through the Centre for Charity Effectiveness, which maintains long-standing relationships with charities, NGOs, and voluntary sector organisations.
Bayes’ respected reputation in the charity sector, which helps graduates stand out when applying for roles in fundraising, marketing, and non-profit management.
Lifelong alumni connections, giving you access to a community of charity professionals who can offer mentorship and career insight.

Further Academic Progression:
If you’re keen to continue your academic journey, many graduates progress into advanced research or doctoral study in areas like charity governance, fundraising behaviour, or non-profit management. The MSc’s strong research component — especially the dissertation option — provides a solid platform for further postgraduate research or professional specialist qualifications.