MSc Marketing & User Experience

1 Year On Campus Masters Program

Bournemouth University

Program Overview

The MSc Marketing & User Experience at Bournemouth University is designed for students who want to combine marketing strategy with digital user experience (UX) skills. It’s perfect if you’re curious about how people interact with digital products and want to create campaigns and services that truly resonate with users while driving business results.

Curriculum Structure

Core Learning: You’ll start by building a solid foundation in marketing and UX. In Integrated Marketing Communications, you learn how to craft campaigns that connect with audiences across multiple channels. Omni-Channel Strategy & Supply Chain Management shows you how businesses deliver their products and services efficiently, which is key when designing marketing strategies that are realistic and effective. Research Methods & Professional Issues equips you with essential research and professional skills to make data-informed decisions throughout your career.
Digital and UX Focus: The second part of the course dives into digital and design-focused modules. Digital Marketing teaches you how to plan and execute campaigns online, while Human-Centred Design guides you in creating products and services that meet real user needs. Persuasive Technology & Behaviour Change explores psychology and design strategies to ethically influence user behaviour — giving you a deep understanding of how to create meaningful digital experiences.
Final Project / Placement: At the end of the taught modules, you can choose between a research project or a 30-week industry placement. The research project allows you to explore a topic that interests you, like UX-driven campaigns or user behaviour in digital marketing. The placement gives hands-on experience in a real organisation, helping you apply your learning, build professional networks, and strengthen your CV.

Focus areas: "Digital marketing strategy, integrated marketing communications, omni-channel operations, human-centred UX design, persuasive technology, user behaviour analysis, research methods."

Learning outcomes: "Graduates will be able to design user-centred digital products and services, create and manage effective marketing campaigns, understand omni-channel operations, analyse user behaviour, integrate marketing with UX insights, and conduct professional-standard research projects."

Professional alignment (accreditation): Delivered by Bournemouth University Business School, which holds AACSB International accreditation, and includes certification from the Institute of Data & Marketing (IDM) in Digital & Data-Driven Marketing.

Reputation (employability / rankings): With BU’s strong industry links and modern curriculum, graduates are well-prepared for high-demand roles in marketing, UX, digital strategy, and more. BU ranks highly in hospitality, business, and management programs internationally, giving your degree strong credibility with employers.

Experiential Learning (Research, Projects, Internships etc.)

At Bournemouth University, the MSc Marketing & User Experience is all about learning by doing. You won’t just study theory — you’ll get hands-on experience applying marketing strategies, designing user experiences, and working with real-world tools, all supported by BU’s modern facilities and expert teaching staff. Whether it’s through practical projects, collaborative group work, or an optional industry placement, you’ll gain the skills and confidence to hit the ground running in your career.

Here’s what that looks like in practice:

Optional 30‑week industry placement: Apply your marketing and UX knowledge in a real company, build professional connections, and add valuable experience to your CV.
Structured career support: Receive workshops on CV writing, interview skills, networking, and career development — all tailored to marketing and UX roles.
Learn from industry-experienced lecturers: Many staff have real-world experience in consumer behaviour, digital marketing, and UX design, so what you learn is current and practical.
Hands-on digital marketing tools: Core modules like Digital Marketing let you plan, execute, and evaluate campaigns, giving you practical experience with the software and platforms that businesses actually use.
Access to BU Business School facilities: Enjoy collaborative learning spaces, research resources, and professional environments for group projects, presentations, and hands-on practice.

Progression & Future Opportunities

Graduates of the MSc Marketing & User Experience leave Bournemouth University ready to step into exciting, in-demand roles that combine marketing insight with user experience expertise. You could find yourself working as a UX Designer, Digital Marketing Manager, UX Researcher, or even Customer Experience Manager — helping businesses create digital products and campaigns that really connect with people. With skills spanning marketing strategy, UX design, and digital tools, your profile becomes highly attractive to companies in tech, e-commerce, digital agencies, and service-focused industries.

Here’s how the degree helps you launch your career:

Tailored career support from BU: Access workshops, networking events, CV guidance, and interview preparation through the Business Graduates Association — all designed to help you secure the right role.
Optional 30-week industry placement: Apply what you’ve learned in a real company, build professional contacts, and gain hands-on experience that makes your CV stand out.
Internationally recognized accreditation: BU Business School holds AACSB accreditation, showing employers that your degree meets global standards, while the Institute of Data & Marketing (IDM) certification adds credibility in digital and data-driven marketing roles.
Diverse career pathways: With expertise in marketing and UX, you could work as a UX Designer, UX Researcher, Digital Marketing Manager, Interaction Designer, or Customer Experience Specialist — giving you plenty of options to match your interests.
High employability potential: The combination of marketing, UX, digital strategy, and research skills is increasingly sought after, helping you secure competitive positions with top employers.

Further Academic Progression:
If you want to continue studying, you could pursue a PhD in UX research, digital marketing, or human-computer interaction, or take advanced professional certifications in UX, product management, or data-driven marketing to further enhance your career prospects.