MSc Marketing Management

1 Year On Campus Masters Program

Bournemouth University

Program Overview

If you’re looking to launch or accelerate your career in marketing, MSc Marketing Management at Bournemouth University is designed for you. This program blends practical marketing know-how with essential business skills, helping you master brand management, omnichannel strategy, leadership, and more — perfect for students from any background who want to make their mark in the marketing world.

Curriculum structure:

Year 1 / Semester 1: You’ll start by building a strong foundation in marketing and management. Modules like Marketing & Strategy show you how businesses understand customer needs and align marketing with organisational goals. Omni-channel Strategy & Supply Chain Management helps you understand how products and services reach customers across multiple channels. Leadership Essentials equips you with practical leadership skills, emotional intelligence, and teamwork abilities needed for managerial roles.
Year 1 / Semester 2: This semester focuses on applying your skills to real-world scenarios. In Managing People, you’ll learn how to lead teams and manage organisational behaviour effectively. Marketing Communications & Brand Management teaches you to craft compelling brand messages and campaigns. Sustainability & Social Marketing explores marketing that responds to societal challenges, ethics, and sustainability, helping you make an impact beyond business.
Final Project / Dissertation: The program concludes with a Research Project or dissertation, letting you explore a marketing topic you’re passionate about — giving you the chance to tailor your degree to your career goals or personal interests.

Focus areas: "Marketing strategy & brand management, omnichannel & supply-chain understanding, people & leadership skills, marketing communications, sustainability & social marketing, consumer & corporate behaviour, independent research."

Learning outcomes: "By the end of this program, you’ll be able to design and implement complex marketing strategies, understand consumer behaviour, lead teams confidently, manage omnichannel operations, build and communicate brands effectively, evaluate marketing within a social and ethical context, and conduct independent research."

Professional alignment (accreditation): The degree is accredited by AACSB, a globally respected business-school accreditation. It also connects with the Chartered Institute of Marketing (CIM), giving you a pathway to professional marketing qualifications alongside your MSc.

Reputation (employability / rankings): BU Business School’s AACSB accreditation puts it in the top 6% of business schools worldwide. Graduates leave well-prepared for marketing and business management roles around the globe.

Experiential Learning (Research, Projects, Internships etc.)

At Bournemouth University, MSc Marketing Management isn’t just about lectures and textbooks — you’ll get to practice marketing in the real world from day one. You’ll work on live projects, collaborate with peers on strategy and campaigns, and gain insights directly from industry professionals and research-active staff. The campus itself is designed to feel like a professional business environment, giving you the tools, spaces, and support to develop practical skills that employers really value.

Here’s how your learning comes to life:

Industry placements: After your taught modules and dissertation, you can take a 30-week placement with a real company, putting your skills into action, building your CV, and making professional contacts that can kickstart your career.
Learn from experts: Lecturers aren’t just academics — many are marketing practitioners or active researchers, sharing real-world insights on branding, consumer behaviour, and digital marketing.
Real-world projects: Through modules and your Research Project, you’ll design marketing strategies, analyse markets, and create campaigns, giving you hands-on experience in problem-solving, strategic thinking, and data-driven decision making.
Professional-grade facilities: You’ll study in modern BU Business School spaces and have access to campus resources designed for collaborative work, research, and presentations.
Professional qualification pathway: Alongside your MSc, you can earn a Chartered Institute of Marketing (CIM) qualification, adding extra credibility to your skills and enhancing employability.

At BU, learning isn’t just theoretical — it’s about preparing you to step confidently into a marketing career with experience, insight, and professional connections.

Progression & Future Opportunities

Graduates of MSc Marketing Management at BU often step straight into exciting marketing careers — from Marketing Manager and Brand Manager to Marketing Coordinator or Digital Marketing Specialist. Many also branch into related areas such as consultancy, public relations, or business development, giving you the freedom to shape a career that matches your interests and ambitions.

Progression & Future Opportunities:
Here’s why this degree really sets you up for success:

Dedicated career support: BU’s Business Graduates Association and Careers Services help you with CV building, interview preparation, job-search tools, and networking events — everything you need to land that first role confidently.
Professional recognition: The course is accredited by AACSB and aligns with the Chartered Institute of Marketing (CIM), meaning your qualification and optional professional credentials are respected worldwide.
Real-world experience: Take a 30-week industry placement to put your marketing knowledge into practice, gain professional experience, and make valuable industry contacts — often leading directly to job opportunities.
Strong employment outcomes: Many graduates go on to highly skilled or managerial roles within 15 months of finishing the course, giving you excellent career prospects.
Versatile career paths: From brand management, digital marketing, and consumer insight to advertising, PR, and consultancy, the skills you gain open doors to a wide variety of career paths.

Further Academic Progression:
If you’re keen to study further, you could move on to research-level degrees like a PhD in Marketing, Consumer Behaviour, or Business Strategy, or pursue advanced CIM professional qualifications. This sets you up for senior leadership, consultancy, research, or academic roles, giving you the expertise and credibility to make an impact in the marketing world.