MSc Creative Writing for Marketing

1 Year On Campus Masters Program

Brunel University

Program Overview

The MSc Creative Writing for Marketing at Brunel helps you develop the art of storytelling and persuasive writing for brands, campaigns, and digital media. It’s perfect for students who are passionate about creativity and communication, and want to turn ideas into compelling content that engages audiences and drives results.

Curriculum Structure

Foundations – Creative Writing & Marketing Basics
You’ll start with Creative Writing for Marketing, learning how to craft persuasive, clear, and memorable content for a variety of marketing channels. Marketing Principles introduces you to the fundamentals of marketing strategy, consumer behaviour, and the ways brands communicate effectively with different audiences. Together, these modules build a strong foundation, combining creative expression with marketing insight.
Advanced Techniques – Storytelling & Digital Marketing
Next, in Advanced Creative Writing, you’ll refine your ability to produce impactful content across platforms, from social media to web copy and promotional materials. Digital Marketing equips you with practical skills to design campaigns, use analytics to measure engagement, and tailor content for online audiences — giving your creative work measurable impact.
Professional Application – Campaigns & Dissertation
The programme culminates in an Applied Marketing Project / Dissertation, where you bring together creativity and strategy in a real-world or research-based project. You might develop a full marketing campaign, produce a portfolio of content for a brand, or analyse how creative messaging influences consumer behaviour — demonstrating your readiness to contribute in professional marketing environments.

Focus Areas

Creative writing; marketing communication; digital content creation; brand storytelling; consumer engagement; campaign strategy.

Learning Outcomes

You’ll be able to craft compelling marketing content across multiple channels, apply creative writing techniques to branding and campaigns, analyse audience engagement, design effective marketing strategies, and integrate creativity with strategic marketing insight.

Professional Alignment / Accreditation

The MSc is delivered by Brunel Business School, aligning your skills with industry standards and preparing you for careers in marketing, content creation, brand management, or digital communications.

Reputation (Employability / Perception)

Brunel’s blend of practical, creative, and strategic learning ensures graduates are well-prepared for creative marketing roles, content-focused positions, and digital communications careers, giving you an edge in competitive industries.

Experiential Learning (Research, Projects, Internships etc.)

At Brunel, you’ll gain hands-on experience that bridges creative writing and real-world marketing. Through live projects, workshops, and campaign simulations, you’ll learn how to craft persuasive content, manage brand storytelling, and measure audience engagement. By the end of the programme, you’ll not only have creative ideas but also the practical skills to implement them successfully in professional settings.

Here’s how experiential learning works in this MSc:

Applied Marketing Projects: Work on live briefs, creating content for real or simulated brands to practice storytelling, copywriting, and campaign development.
Digital and Social Media Tools: Gain experience using analytics and digital platforms to measure the effectiveness of your content and refine campaigns based on data.
Workshops and Seminars: Participate in interactive sessions where you test creative ideas, receive feedback, and collaborate with peers — reflecting real marketing team dynamics.
Dissertation / Capstone Project: Apply your skills to a major project, such as developing a full marketing campaign or analysing the impact of creative content, producing a tangible portfolio piece to showcase to employers.
Campus and Library Resources: Access Brunel’s specialist facilities, computer labs, and business-focused library to support research, content development, and creative experimentation.

Progression & Future Opportunities

Graduates of this MSc are prepared for a range of creative and marketing roles, including Content Marketing Specialist, Brand Storyteller, Digital Marketing Executive, or Copywriter. The programme combines creativity with strategic insight, making you ready to influence campaigns and audience engagement from day one.

Opportunities and support include:

Careers Support: Brunel’s Careers and Employability service provides guidance on CVs, interviews, networking, and job searches to help you launch your creative marketing career.
Industry Exposure: Live briefs, campaigns, and collaborative projects give insight into current marketing practices and build valuable professional connections.
Professional Credibility: The programme equips you with skills aligned to industry standards, giving you a strong competitive edge in creative marketing, branding, and digital communications.
Employment Prospects: Graduates gain both creative and analytical skills, making them attractive to employers in marketing, content creation, digital communications, and brand management.

Further Academic Progression:
After completing the MSc, you could pursue further study in creative marketing, digital communications, or strategic branding, or even a PhD focused on marketing, storytelling, or consumer engagement. This opens doors to advanced consultancy, senior creative roles, or academic research positions.