MSc Food Media and Marketing

1 Years On Campus Masters Program

Buckinghamshire New University

Program Overview

The MSc Food Media and Marketing is a creative and industry-focused master’s that blends food culture, media production and strategic marketing. It’s a great fit if you’re passionate about food and want to shape how brands tell their stories, influence audiences, and launch impactful campaigns across digital and traditional media.

Curriculum Structure

This one-year programme combines hands-on media creation with marketing strategy and consumer insight, giving you a well-rounded skill set that employers in the food and hospitality sectors really value.

Foundations: Food, Media & Marketing

You’ll begin by exploring how food is represented in modern media and why certain trends take off. Through modules such as Food in Media: History, Evolution and Trends and Food Marketing, PR and Communications, you learn how to connect food products, dining experiences, and hospitality brands with the right audiences.
Alongside this, you dive into practical creative work through Culinary Photography and Videography, where you learn how to style food, capture professional-quality images, and create engaging video content that performs well across digital platforms.

Mid-Course: Understanding Consumers & the Market

Next, you look deeper into how people make food choices by studying Market Research and Consumer Behaviour, helping you understand motivations, habits, and cultural influences. Modules like Food in Society strengthen your ability to analyse wider trends, and Advertising and Brand Management shows you how brands position themselves, craft campaigns, and stay competitive in a crowded market.

Final Phase: Real-World Consultancy Project

The programme concludes with a substantial consultancy project, where you work on a live or realistic marketing brief for a food-related organisation. This is your chance to pull everything together — research, analysis, creativity, and strategy — and deliver a professional campaign or marketing solution that reflects industry expectations.

Focus Areas

"Food storytelling and media production; brand development and advertising; consumer psychology; food culture and societal trends; digital content creation; strategic marketing for food and hospitality."

Learning Outcomes

"You’ll graduate able to analyse food trends, understand consumer motivations, create high-quality food media content, design strategic marketing and PR campaigns, and deliver research-driven marketing solutions for food businesses."

Professional Alignment (Accreditation)

The course is designed to align with careers in food media, brand management, digital marketing, PR, hospitality marketing, and food-focused content production. It blends creativity with strategy, ensuring you develop both the technical and analytical skills that employers in the food and media sectors prioritise.

Reputation (Employability)

Graduates often move into roles such as food media producer, food brand marketer, digital content creator (specialising in photography or video), social-media manager for food businesses, or insight and consultancy roles within the food and hospitality industries. The strong practical focus of the programme — alongside the final consultancy project — helps students step confidently into creative or marketing-focused positions.

Experiential Learning (Research, Projects, Internships etc.)

In the MSc Food Media and Marketing program, you’ll gain practical, hands-on experience from day one. This isn’t just about theory — you’ll be creating real marketing campaigns, developing food-focused media content, and working directly with industry partners. The university provides excellent facilities and tools to make sure you can learn like a professional: from photography and video studios to dedicated spaces for research and collaborative projects. You’ll also have access to expert guidance, mentoring, and industry insights that bring your learning to life.

Here’s how your experiential learning will look in practice:

Industry placements, internships, and live briefs: Work with real food and hospitality companies, tackling projects that mirror professional challenges.
Industry mentorship: Be paired with a professional mentor who can guide you, provide feedback, and introduce you to industry networks.
Capstone consultancy project: Solve a real-world problem for a food or beverage organization, applying your knowledge in marketing, PR, and brand strategy.
Creative media workshops: Develop skills in food photography and videography, learning about lighting, composition, styling, and editing.
Marketing, PR, and consumer research practice: Engage in practical assignments in market research, advertising, brand management, and communications tailored to the food sector.
Guest lectures and industry events: Learn from professionals through seminars, workshops, and visits, while building your network.
Campus resources: Access a 24/7 library, research support, collaborative workspaces, and student communities that enhance learning and personal development.

This combination of practical work, mentorship, and professional exposure ensures that you graduate not just with knowledge, but with real skills and experience that employers value.

Progression & Future Opportunities

Graduating from the MSc Food Media and Marketing opens doors to exciting creative and strategic roles across the food, media, and marketing industries. You could find yourself producing engaging content, managing food brands, or consulting on marketing campaigns. Typical roles include: Food Media Producer, Brand Manager or PR Specialist, Food Marketing Consultant, Food Photographer or Videographer, and Social Media Strategist.

The program equips you with the skills and experience employers are looking for, combining creativity, strategic thinking, and digital/media expertise. Here’s how Buckinghamshire New University supports your career success:

Career services and job support – The university’s Career Success team helps you refine your CV, prepare for interviews, and plan your career path effectively.
Internships and job opportunities – You’ll have access to job listings, placements, and internships that connect directly to the food and marketing industries, giving you a real head start.
Industry partnerships – Collaborations with food, hospitality, and marketing companies mean you gain real-world experience, live briefs, and industry contacts while studying.
Accreditation and professional recognition – The program’s links to hospitality and marketing professional bodies add credibility to your qualification, giving your CV extra weight with employers.
Strong graduate outcomes – Graduates are well-placed to stand out for roles in brand-focused food businesses, creative agencies, media firms, or hospitality companies, thanks to the combination of practical experience and strategic skills gained on the course.

Further Academic Progression:
After completing this MSc, you could continue your studies in areas such as strategic marketing leadership, digital marketing, media production, or hospitality and business management. This could include a specialized master’s, postgraduate diploma, or research-focused program, helping you expand your expertise and open doors to senior or specialist roles in your chosen field.