1. Cass Business School London
  2. Program
  3. Masters
  4. MSc Charity Marketing and Fundraising

MSc Charity Marketing and Fundraising

24 Months On Campus Masters Program

Cass Business School London

Program Overview

The course will support and further develop your core marketing management skills. It will equip you to deliver efficient, effective and appropriate fundraising and marketing practice in the voluntary sector.Charity marketeers are under pressure to deliver better-than-ever results within an ethically managed, robust and accountable strategic framework. This course has been designed specifically to meet their needs. You will study how charities are using new and existing marketing ideas to acquire and distribute resources. And you will look at the practical application of key strategic marketing concepts and planning disciplines to voluntary sector organisations.Throughout the course you will focus on the application of a strategic marketing approach. Under the umbrella of strategy you will look at and discuss effective brand management, selecting and adopting alternative channels, and the role and types of charity marketing communications.You will debate different approaches to fundraising alongside the important constraints of ethical best practice and contemporary regulation as they apply to charity marketing strategy.

Program Key Stats

£10350
Rolling


Eligibility Criteria


Additional Information & Requirements

All students will be highly motivated graduate-level people who bring a wide range of professional competencies, skills and experience from a wide range of backgrounds. Gender is evenly balanced across all the courses and there are no agebarriers.Inn general we ask for a good first degree, normally an upper second-class honours degree from a British University or an equivalent qualification from a leading overseas institution; and three or more year's relevant experience at a senior level. In exceptional cases we will also accept those without a degree but with significant work experience.

Career Options

  • business and the public sector

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