MSc Marketing Management

1 Year On Campus Masters Program

De Montfort University

Program Overview

The MSc Marketing Management at De Montfort University (DMU) is designed to give you the skills and confidence to thrive in today’s fast-paced marketing world. Whether you’re coming from a business background or exploring marketing for the first time, this program helps you understand how to create, plan, and deliver effective marketing strategies that make a real impact.

Curriculum structure

Contemporary Marketing Practice
You’ll start by exploring the fundamentals of marketing and how modern businesses use them in practice. This includes understanding digital tools, current trends, and how to tackle real-world marketing challenges, preparing you for the fast-moving industry environment.
Strategic Brand Management
Next, you’ll dive into the world of brands. You’ll learn how to build and manage brand value, explore the psychology behind consumer loyalty, and understand how strong branding shapes business strategy across different sectors.
Integrated Marketing Communications
Here, you’ll focus on creating coherent campaigns that connect with audiences. You’ll plan and deliver multi-channel communications strategies, learning how to make your messages resonate across digital and traditional media.
Digital Marketing Strategy / Consumer Experience and Behaviour
In Digital Marketing Strategy, you’ll discover how to use digital tools and platforms to make strategic marketing decisions. Alternatively, the Consumer Experience and Behaviour module helps you understand what drives customer choices, so your marketing can truly engage and inspire.
Marketing Dissertation or Consultancy Project
Finally, you’ll either complete a dissertation exploring a topic that excites you or work on a live consultancy project with a real business. The consultancy option gives hands-on experience, helping you build practical skills and a strong portfolio for your career.

Focus areas: Contemporary marketing, brand strategy, integrated campaigns, digital marketing, consumer behaviour, research, consultancy

Learning outcomes: By the end of the program, you’ll be able to create and implement marketing strategies, manage brands, run integrated campaigns, analyze consumer insights, and deliver practical recommendations that businesses can act on.

Professional alignment (accreditation): The program works closely with real businesses and agencies, ensuring you gain the skills and experience that employers are looking for, particularly through the consultancy project.

Reputation (employability rankings): DMU graduates have gone on to roles at leading companies like IBM, Toyota, major marketing agencies, and media firms, demonstrating strong employability and industry recognition.

Experiential Learning (Research, Projects, Internships etc.)

At DMU, learning marketing isn’t just about reading textbooks — it’s about doing. From day one, you’ll get hands-on experience applying marketing strategies, running campaigns, and solving real business challenges. The program is designed to make sure you leave not only with strong theory but also practical skills that employers value, supported by modern facilities, industry-standard software, and access to expert guidance.

You’ll also benefit from DMU’s collaborative learning environment, with spaces designed for group projects, workshops, and independent research, plus extensive digital resources to support your studies. Here are some of the ways you’ll gain real-world experience:

Work on live business projects: Through the Marketing Consultancy Project, you’ll tackle a real challenge for an actual organisation, researching, analysing, and recommending marketing solutions just like a professional consultant.
Hands-on digital marketing experience: The Digital Marketing Strategy module introduces you to current marketing platforms and tools, helping you gain practical digital skills that businesses are looking for.
Agency-style group campaigns: In Integrated Marketing Communications, you’ll plan and run multi-channel campaigns in teams, simulating the workflow of real marketing agencies.
Modern learning spaces and IT labs: You’ll study in the purpose-built Hugh Aston Building and The Yard, with lecture theatres, breakout rooms, IT labs, and spaces for group collaboration or quiet study.
Library and research support: Kimberlin Library offers a huge range of print and digital resources, including business databases, journals, and e-books, plus study areas and online tools to help you research efficiently.
Digital learning support: DMU provides access to online platforms, lecture recordings, collaboration tools like MS Teams, and other software to enhance learning both on campus and remotely.
Global exposure and placements: Through DMU Global, you can explore international internships, field trips, and volunteering opportunities to gain broader experience and prepare for a global marketing career.

Progression & Future Opportunities

Completing the MSc Marketing Management at DMU opens doors to a variety of exciting marketing careers. Graduates often step into roles such as Brand Manager, Digital Marketer, Marketing Communications Executive, or Market Research Analyst, working with both global companies and innovative agencies. The program equips you with practical skills, industry experience, and professional confidence to hit the ground running:

Personalised career support: DMU’s Careers Hub offers one-on-one coaching, CV and interview guidance, and even virtual interview practice, helping you prepare for your first role with confidence.
Strong employment outcomes: Recent graduates report average salaries around £25,000 within about 15 months of completing the program, reflecting the program’s real-world relevance.
Hands-on industry experience: Through live projects and the Marketing Consultancy Project, you graduate with tangible work experience to showcase to employers.
Professional recognition: The course is designed to align with industry standards and provides pathways toward professional marketing qualifications, enhancing your long-term career prospects.
Employer connections: Alumni have gone on to roles at companies like IBM, Toyota, leading media agencies, and investment firms, showing the degree’s versatility across sectors.

Further Academic Progression:
If you want to continue your studies, you could specialize further with a postgraduate diploma in areas like digital marketing or data-driven marketing. For those interested in research, there’s also the option to move toward a doctoral program, focusing on topics such as consumer behavior, marketing strategy, or brand management.