MSc in Marketing & Creativity

18 Months On Campus Masters Program

ESCP Business School

Program Overview

The MSc in Marketing & Creativity at ESCP Business School is designed to help you become a confident, future-ready marketer in a world driven by digital platforms, data, and global brands. It’s perfect for students who want to mix creativity with strategy and analytics, and who see themselves working in fast-moving industries like media, tech, luxury, and international marketing.

Curriculum structure

Foundation phase (for non-business backgrounds)
If you don’t already have a strong business foundation, you’ll begin with essential subjects such as Marketing, Economics, Strategy, Accounting, Statistics and Leadership. This stage helps level the playing field so every student enters the main programme feeling confident and prepared.

Term 1 – Digital marketing and brand foundations
In your first core term, you’ll study modules like Introduction to Digital Marketing, Brand Building, Customer Experience, Creativity in Advertising, and Digital Analytics (SEO & Website Design Project). You’ll learn how brands are built, how customers think and behave online, and how to design and measure real digital campaigns.

Term 2 – Advanced marketing, data and media strategy
As you progress, you move into more advanced learning with modules such as Integrated Marketing Communication, Social Media Management, Data & Analytics for Decision Making, Branded Content, International Marketing & Luxury, and AI for Decision Making. At this stage, you work on real business case studies, sharpen your strategic thinking, and learn how to turn data into smart marketing decisions.

Final phase – Internship and professional project
The final part of the programme focuses on real-world experience. You complete a professional internship and work on either a consulting project or professional thesis, where you apply everything you’ve learned to real company challenges and build a strong portfolio for your future career.

Focus areas

"Digital marketing strategy, social media and content management, brand development, marketing analytics, data-driven decision making, international and luxury marketing"

Learning outcomes

"Ability to plan and execute digital marketing campaigns, analyse customer and campaign data, manage brand communications, develop creative content, use analytics tools for strategic decisions, and work confidently in global marketing environments"

Professional alignment (accreditation)

"Delivered by ESCP Business School as part of its internationally recognised specialised master’s portfolio, combining business, marketing and digital media training across multiple European campuses"

Reputation (employability rankings)

"ESCP Business School is widely recognised for strong graduate employability, with a very high percentage of graduates securing relevant roles within a few months of completing their studies"

Experiential Learning (Research, Projects, Internships etc.)

From the very start of the programme, you learn by doing — not just by listening. At ESCP, the MSc in Marketing & Creativity is built around real business challenges, live case studies, and practical projects that mirror what marketing professionals do every day. You’ll work with modern digital tools, data platforms and creative techniques to build campaigns, analyse performance and develop strategies just like you would in a real agency or brand team.

As that hands-on learning unfolds, it looks like this:

Live consulting-style projects where you work in teams to solve real marketing and communication challenges for brands, developing practical campaign strategies and presentations.
Digital tools and platforms used throughout the course, including SEO and website design tools, social media analytics dashboards, and digital performance tracking systems.
AI and data-driven marketing practice through modules like AI for Decision Making and Data & Analytics for Decision Making, helping you learn how to turn data into smart marketing actions.
Brand and content creation workshops where you design creative assets, branded content and social campaigns as part of assessed group work.
Multinational learning environment across ESCP campuses, giving you hands-on experience working with diverse teams and international business perspectives.
Professional internship experience as a core part of the programme, allowing you to work inside a real company and apply your skills in a professional setting.
Access to ESCP’s specialist libraries and learning hubs, offering business databases, marketing journals, digital workspaces and research tools to support project work and campaign planning.

Progression & Future Opportunities

Graduates of the MSc in Marketing & Creativity typically move into exciting roles across global industries, thanks to the programme’s strong balance of creativity, strategy and analytics. You’ll be well prepared for roles such as Digital Marketing Manager, Brand Manager, Social Media Strategist, or Marketing Data Analyst, working in sectors like fashion, luxury, tech, media and consulting. Because of ESCP’s strong international reputation, graduates are highly competitive in both European and global job markets:

Dedicated career support from ESCP Careers Service, including personalised career coaching, CV and LinkedIn clinics, interview preparation and access to exclusive job boards.
Strong graduate employability outcomes, with a very high proportion of ESCP master’s graduates securing relevant employment within a few months of graduation.
High average starting salaries compared to many European business school graduates, reflecting the premium reputation of ESCP degrees.
Close links with global companies and agencies, including luxury brands, international marketing agencies, consulting firms and digital-first organisations that actively recruit from ESCP.
Recognised international degree value, as ESCP Business School holds the prestigious “Triple Crown” accreditation status (AACSB, EQUIS and AMBA), which is held by only a small percentage of business schools worldwide.
Strong graduation outcomes, with alumni working in major global hubs such as Paris, London, Berlin, Madrid and beyond.

Further Academic Progression:

After completing the MSc, you can continue your academic journey by progressing into a PhD in Marketing, Digital Media, or Business, or pursue specialist executive education programmes in areas like data analytics, luxury brand management, or AI-driven marketing strategy to deepen your expertise and move into senior leadership roles.