MSc Marketing

Every organization recognizes the importance of transparent, global, and technology-driven marketing as a prerequisite for success. In order to thrive in increasingly competitive environments, marketing professionals must acquire new skills and capabilities.

We strongly believe in the significance of fostering responsible decision-making within the business realm. Glasgow Caledonian University provides a platform for you to expand your knowledge and expertise in the areas of sustainability, ethical leadership, and social responsibility, all of which can instigate positive change within the global marketing landscape.

By joining the renowned Glasgow School for Business and Society at GCU, you will have the opportunity to delve into the latest trends in digital and international marketing. Through this immersive experience, you will develop the qualities that employers expect from GCU graduates, becoming a positive influence in the field. Additionally, studying alongside marketers from diverse backgrounds and experiences will grant you valuable insights into various cultures and marketing contexts around the world.