MSc in Marketing and Technology

1 Year On Campus Masters Program

Goldsmiths University of London

Program Overview

The MSc Marketing & Technology at Goldsmiths is designed for future-focused marketers who want to combine creativity with cutting-edge technology. If you’re excited about using emerging tech like VR, IoT, and data analytics to shape innovative campaigns and customer experiences, this programme equips you with the skills, knowledge, and hands-on experience to thrive in digital, creative, and tech-driven industries.

Curriculum Structure

This one-year full-time (or two-year part-time) programme balances core knowledge, practical skills, and research, giving you a complete view of tech-enabled marketing:

Foundations & Technology-Driven Marketing: You’ll start with modules like Technological Innovation & Market Creation and Digital Marketing & Branding, exploring how technology disrupts traditional markets and how companies can create entirely new opportunities. This phase helps you understand both the strategy and the practical applications of marketing in a tech-driven world.
Practical & Analytical Skills: Modules such as Marketing Analytics, Creating Customer Experiences, and Marketing Strategy teach you to analyse data, design compelling customer journeys, and plan strategic marketing campaigns. Here, theory meets practice as you gain hands-on skills relevant to today’s fast-paced digital industries.
Research & Dissertation: The programme culminates in a substantial dissertation, giving you the chance to investigate a topic that interests you — whether it’s digital consumer behaviour, innovation-driven marketing, or market disruption — and produce work that is both academically rigorous and industry-relevant.
Optional Modules: Depending on your interests, you can tailor your MSc with electives covering areas like consumer behaviour, design thinking, or digital research methods, letting you focus on the aspects of marketing and technology that excite you most.

Focus Areas

Technology-driven marketing; digital marketing & branding; customer experience design; marketing analytics; market creation & innovation; strategic marketing for tech-enabled industries; data-driven insight.

Learning Outcomes

You will graduate with the ability to harness emerging technologies for marketing, analyse market and consumer data, design engaging customer experiences, understand how innovation shapes markets, and conduct independent research combining marketing strategy and technology.

Professional Alignment (Accreditation)

Delivered by Goldsmiths’ Institute of Management Studies, the programme meets UK postgraduate standards (FHEQ Level 7) and is designed to equip you with skills that are highly relevant to creative, tech-driven, and innovative industries.

Reputation (Employability & Career Outcomes)

About 8 out of 10 Goldsmiths graduates move into highly skilled roles or further study after completing their master’s.
The MSc Marketing & Technology is ideal for roles in digital marketing agencies, tech-driven startups, creative firms, or innovation-focused companies seeking marketers who understand both strategy and technology.

Experiential Learning (Research, Projects, Internships etc.)

On the MSc Marketing & Technology, you won’t just study marketing theory — you’ll get hands-on experience using the very tools, technologies, and methods that today’s forward-thinking companies rely on. From day one, you’ll apply data analysis, creative thinking, and technology-driven strategies to real-world challenges, giving you the confidence and skills to make an immediate impact in tech-driven marketing roles.

Here’s how you’ll put theory into practice:

Technology-enabled marketing and innovation: Modules like Technological Innovation & Market Creation show you how emerging technologies — from VR and IoT to AI-driven tools — can open up entirely new markets and customer experiences.
Hands-on data analysis and customer experience design: Through Marketing Analytics and Creating Customer Experiences, you’ll work with real data to understand consumers, design strategies, and plan engaging customer journeys.
Real-world market thinking and strategic projects: You’ll learn to think like someone launching or transforming a business, preparing you for entrepreneurial roles or innovative marketing positions.
Research and dissertation opportunities: Your research project lets you explore a topic of interest — whether that’s technology-driven marketing, consumer behaviour, or market disruption — giving you space to experiment and produce work that’s relevant to real companies.
Industry-focused learning: The programme is designed around today’s business reality, with input from industry experts and exposure to real companies, so you gain practical insight into how marketing and technology intersect in the professional world.

Progression & Future Opportunities

Graduates of the MSc Marketing & Technology leave Goldsmiths ready to take on exciting, tech-focused roles in marketing and business. Typical career paths include marketing manager, product manager, brand manager, digital communications manager, or marketing analyst/consultant, giving you the chance to shape the future of marketing in creative, innovative, and technology-driven environments. Because the course blends marketing strategy, data analytics, and emerging technology, you’ll be equipped to thrive in fast-paced digital firms, startups, or innovation-led companies.

Here’s how Goldsmiths supports your journey from student to professional:

Career support tailored to you: Goldsmiths’ Careers Service offers one-to-one guidance on CVs and portfolios, interview preparation, access to job and internship listings, and networking events — helping you make real connections with employers.
Strong employability outcomes: Around 8 out of 10 Goldsmiths postgraduates move into highly skilled roles or further study within 15 months of graduating.
Diverse, industry-relevant roles: Graduates go on to work in marketing, brand management, media, digital communications, consultancy, or product roles — particularly in technology-driven and creative sectors.
Long-term career value: The combination of marketing, technology, and data skills gives you flexibility to adapt to different industries, from corporate innovation teams to startups or tech-forward agencies.
Industry connections and practical experience: The programme has links to tech and creative companies, giving you opportunities for projects, placements, and networking that can help launch your career.

Further Academic Progression:
If you’re interested in research or academia, this MSc provides a strong foundation for pursuing a PhD or MPhil in management, innovation, technology, or business-related fields. This can lead to careers in high-level consultancy, research, or teaching, building on the analytical and strategic skills you develop during the programme.