MSc Strategic Marketing

1 Year On Campus Masters Program

Imperial College Business School

Program Overview

With the rise of digital technologies, social media and a rapidly changing business environment, organisations need to be able to adapt their marketing strategies quickly and effectively to remain competitive. Our full-time MSc Strategic Marketing will teach you the fundamental marketing concepts needed to navigate this ever-evolving digital landscape with opportunities to apply your learning through a Strategic Marketing Consulting Project, Work Placement, Case Study or Independent Research Project. Drawing on our world-class marketing faculty and thought-leaders in strategy, entrepreneurship and technology, our MSc Strategic Marketing provides a uniquely Imperial College view — one where marketing fundamentals intersect with the latest in technology and innovation, and where marketing science is blended with data-driven decision-making for business. Upon graduation, you will have the credentials to work in a variety of sectors in roles such as a brand manager, business development manager, product manager, account executive, or digital strategist.

Program Key Stats

£39000



Eligibility Criteria


7.0

Additional Information & Requirements

Career Options

  • Finance manager
  • Corporate strategist
  • Financial advisor
  • Business development analyst
  • Business analyst
  • Project manager
  • Investment banker
  • Biomedical engineer

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