International Marketing MSc

1 Years On Campus Masters Program

Kings College London

Program Overview

The MSc International Marketing at King’s College London is designed for anyone looking to understand how marketing works on a global scale. You’ll combine practical skills and theory, learning how to create strategies, understand consumer behaviour, and navigate international markets — all while studying in the heart of London.

Curriculum Structure

Year 1 (Full-time, 12 months)
This is an intensive one-year program that covers six core modules, including International Marketing, Marketing Theory & Practice, Consumer Behaviour, Marketing Strategy and Planning, Research in Marketing, and a Research Project (Dissertation). You’ll explore how companies expand into new markets, analyse what drives customer decisions, and learn how to craft winning marketing strategies. The dissertation gives you the chance to research a topic you’re passionate about, applying everything you’ve learned to a real-world problem.

Optional Modules
You can also choose from a variety of electives like Digital Marketing, Brand Management, Marketing Analytics, Business to Business Marketing, and Corporate Sustainability. These options let you tailor the program to your interests, whether that’s data-driven marketing, building strong brands, or exploring sustainability in business.

Focus Areas

Global brand strategy, consumer behaviour, cross-cultural marketing, digital and data-driven marketing, sustainability in marketing

Learning Outcomes

By the end of the program, you’ll be ready to analyse international markets, develop strategic marketing plans, understand what drives consumers worldwide, carry out professional marketing research, and deliver a major research project showing your expertise in action.

Professional Alignment (Accreditation)

King’s Business School is triple-accredited (AACSB, EQUIS, AMBA), which puts it in the top 1% of business schools worldwide. Graduates can also pursue the Chartered Institute of Marketing (CIM) Graduate Gateway, earning a professional marketing qualification alongside your MSc.

Reputation & Employability

King’s is known for its research excellence, with over 90% of its output rated “world leading” or “internationally excellent.” Studying at the Strand Campus in central London gives you access to major companies, networking opportunities, and real-world experience. Employers recognise King’s graduates for their skills, confidence, and readiness to step into international marketing roles.

Experiential Learning (Research, Projects, Internships etc.)

At King’s, learning marketing isn’t just about reading textbooks — it’s about doing. In this MSc, you’ll dive into real-world projects, team-based challenges, and simulations that give you hands-on experience with the kinds of problems global marketers face every day. You’ll also have access to cutting-edge tools, industry databases, and supportive spaces that make it easy to practice, experiment, and grow your skills.

Here’s how you’ll get practical experience throughout the program:

Group Projects and Case Studies: Work in teams on real marketing challenges, analysing case studies and applying concepts from your modules.
Trading Room Access: Use Bloomberg and Refinitiv Eikon terminals in King’s Business School’s Trading Room to explore live market data and trends.
Software & Research Tools: Gain experience with Python, RStudio, Stata, Eviews, Qualtrics, and access business databases like WRDS, Statista, and WARC — the same tools professionals use.
Sustainability Projects: Optional modules like Corporate Sustainability let you collaborate with the Centre for Sustainable Business, connecting marketing insight with real sustainability initiatives.
Library & Study Resources: Make use of the Maughan Library and King’s vast digital collections for journals, e-books, and quiet study spaces.
Career & Internship Support: KBS Careers offers help finding internships, micro-placements, and networking opportunities with global companies, helping you put your learning directly into practice.

Progression & Future Opportunities

Graduates from King’s MSc International Marketing often step into exciting roles like Brand Manager, Market Researcher, Product Manager, or Marketing Strategist at global companies, creative agencies, or fast-growing start-ups. The programme equips you with practical skills, strategic insight, and industry knowledge, giving you the confidence to take on real-world marketing challenges. Here’s how King’s helps make that transition smoother and more impactful:

Career Support: King’s Careers & Employability offers one-to-one career guidance, CV and interview advice, and digital tools to help you find the right roles.
Practical Experience: You can take part in internships, micro-placements, business simulations, and employer-led projects that give you hands-on experience before graduation.
Industry Connections: The Marketing Department works closely with organisations like the London Wildlife Trust, the Crown Estates, and Mercato Metropolitano, giving students the chance to tackle real marketing projects.
Professional Accreditation: Through the CIM Graduate Gateway, you can gain a professional marketing qualification that adds extra credibility to your career profile.
Graduate Outcomes: King’s graduates are highly sought after — over 90% are in skilled employment within 15 months, and the school is consistently ranked among the top UK universities targeted by employers.

Further Academic Progression:
If you want to continue your studies, you could move on to a PhD in Marketing or Business at King’s, or specialize further in areas such as consumer research, brand strategy, or sustainability marketing. There are also executive education and leadership programmes that can help you step into senior strategic roles.