MSc Marketing and Brand Management

1 Year On Campus Masters Program

Kingston University London

Program Overview

The MSc in Marketing and Brand Management at Kingston University is designed for students who want to understand how powerful brands are built, managed, and grown in today’s competitive global landscape. It’s a great fit if you're aiming for a marketing or branding career and want a blend of strategic thinking, creativity, and real-world application.

Curriculum Structure

Year of Study (One-year master’s)

You’ll begin by strengthening your understanding of how marketing works at an international level through modules such as Global Marketing Management and Buyer Behaviour. These give you the foundations to understand what influences consumers and how brands operate across diverse markets.

As you move deeper into the course, the focus shifts to shaping and managing brands. Modules like Strategic Brand Management and Branding Design help you explore how brand identity, storytelling, and long-term brand planning come together to create value for businesses.

You’ll also develop strong analytical and communication skills through Market Research and Data Analysis and Marketing Communications, learning how to design campaigns, extract insights from research, and make informed marketing decisions.

The programme concludes with a Research Proposal and Dissertation, where you investigate a branding or marketing topic of your choice. If you select the extended pathway, you can also undertake a Professional Placement Year, giving you hands-on experience in industry.

Focus areas

“Global marketing; strategic brand management; branding design; integrated marketing communications; consumer behaviour; market research and data analysis; brand identity development.”

Learning outcomes

“You will learn to create and manage global brand strategies, analyse consumer behaviour, design impactful brand identities, plan integrated marketing communications, use research and data to guide marketing decisions, and complete independent research or professional-level projects.”

Professional alignment (accreditation)

The programme is accredited by the Chartered Institute of Marketing (CIM), enhancing the long-term value of the degree and supporting your progression into professional marketing roles.

Reputation (employability rankings)

You’ll be studying at Kingston Business School, which holds AACSB accreditation — a recognition awarded to only a small percentage of business schools worldwide. This highlights the high quality of teaching, resources, and global reputation that support strong employability outcomes for graduates.

Experiential Learning (Research, Projects, Internships etc.)

One of the biggest strengths of this MSc is how practical it feels from day one. Instead of just reading about brand strategy, you’ll actually build it. Instead of memorising marketing theory, you’ll test it on real-world problems. The course is shaped by industry practitioners, so every project, workshop, and discussion is designed to feel like the work you’ll eventually do in a marketing or brand management role.

Here’s how Kingston helps you develop professional-ready skills through hands-on learning:

Work on live brand and marketing briefs: Several modules include integrated tasks and real-company challenges where you analyse a brand, create solutions, and pitch recommendations just as you would in an agency or corporate setting. These projects often become standout pieces in students’ portfolios.
Creative, workshop-based learning: Classes aren’t passive. You’ll join debates, group discussions, and practical workshops focused on real brand issues — from evaluating brand equity to crafting compelling communications. It’s a great environment for building confidence and creative problem-solving skills.
Practical research and data skills: In the market research and analytics modules, you’ll gather primary data, interpret consumer insights, and learn how to convert findings into brand or marketing strategies. This is the kind of analytical ability employers expect in modern brand roles.
Optional Professional Placement Year: If you choose the placement route, you can spend a year working in a marketing or brand-related role. It’s a chance to apply classroom learning in a real organisation, strengthen your CV, and build industry contacts.
Access to Kingston Business School resources: You’ll study in a dedicated business school environment with modern teaching spaces, group-study rooms, specialist software access, and extensive library and digital learning resources — all supporting your project work and research.

Progression & Future Opportunities

Completing the MSc Marketing and Brand Management at Kingston University opens doors to a wide range of career paths across the marketing and creative industries. Graduates typically move into roles where they shape brand identity, manage campaigns, and work closely with clients and creative teams. Common career destinations include Brand Manager, Marketing Manager, Digital Media Executive/Buyer, and Marketing Consultant, both in agencies and within major companies.

To help you build real momentum in your career, the university provides strong professional support and valuable industry connections. You won’t just leave with knowledge — you’ll leave with the confidence and practical portfolio employers look for. Here’s what you can rely on:

Career and employability support: Kingston Business School maintains strong links with marketing agencies and major brands, bringing in guest speakers, offering opportunities to work on live projects, and helping you expand your professional network from day one.
CIM-accredited pathway: The programme gives you access to modules aligned with the Chartered Institute of Marketing, adding long-term professional credibility to your CV and helping you stand out to employers worldwide.
Portfolio of real project work: Through client briefs, brand development tasks, market research activities, and your final research project, you graduate with practical outputs you can present during interviews.
Global employability: Because the course explores international branding and marketing, graduates are well prepared for roles in multinationals, creative agencies, FMCG companies, tech firms, and consulting environments.
Strong long-term outcomes: Alumni often progress into senior roles over time, reflecting the degree’s strong reputation and industry relevance.

Further Academic Progression:
If you later decide to continue your academic journey, this MSc provides an excellent foundation for doctoral study (such as a PhD in Marketing or Consumer Behaviour). You can also pursue additional professional marketing qualifications or specialised postgraduate routes to deepen your expertise even further.