Enter OTP
This Masters programme focuses on the global issues facing firms, markets and consumers, and provides the ideal springboard to a range of marketing-related careers. You ll gain in-depth understanding of markets and how they work, and will be introduced to many theories, tools and techniques that firms can use to connect with and shape those markets. You ll also learn what firms can do to uncover new and emerging consumer practices that may offer potential for creating new markets.
2:2 Hons degree (UK or equivalent) in any subject (except Marketing). One or two 'taster' Marketing modules may be acceptable. IELTS 6.5 overall with no element less than 6.0 (or equivalent).
Advertising account executiveAdvertising account plannerAdvertising art directorMarket researcherMarketing executiveMedia buyerMedia plannerPublic relations account executive
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Lancaster University
