Initially you will explore digital marketing principles and practices, emerging technologies and consumer behaviour in the digital age. You will develop a good understanding both of traditional marketing and of new ways of working in a digital environment, making the programme relevant to those who have studied marketing and those who are from technology backgrounds.
A good second class honours degree. Honours degrees in Marketing, PR, Business, Computing and Media would be useful, however a degree in any relevant discipline will be accepted. IELTS 6.0 (minimum of 5.5 in each component)
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