MA Film Marketing

1 Years On Campus Masters Program

London Film School

Program Overview

The MA Film Marketing at London Film School is a one-year, industry-focused master’s that equips you with the skills to plan and execute effective marketing campaigns for films across cinemas, online platforms and international markets. It’s ideal for students who love film and want to build a creative career in audience engagement, publicity, digital media and strategic storytelling in the global screen industry.

Curriculum Structure

What You Will Learn During the Programme

Because this is an intensive one-year course, the curriculum is thoughtfully structured to deepen your understanding of film marketing step by step through five core modules. You’ll start with Introduction to Marketing in the UK and International Film Industry, where you explore key marketing principles like segmentation, positioning and campaign planning, and study how film promotion works from development to distribution. Building on this, you’ll analyse how promotional materials — from key art and trailers to social-media plans and publicity strategies — shape audience perception and drive engagement in different territories.

As you progress, classroom learning extends into practical planning and analytical work that mirrors real industry practice. You’ll strengthen your understanding of audience behaviour, film release lifecycles, brand building and competitor analysis, gaining insight into both business-to-business (B2B) and business-to-consumer (B2C) marketing models. The programme culminates in a deeper research or practical project that allows you to apply your knowledge and demonstrate skills you’ve developed across all aspects of film marketing.

Focus Areas

“B2B and B2C film marketing strategies, audience segmentation and territory analysis, promotional campaign planning, key art and trailer design, social media and publicity planning, global film distribution marketing.”

Learning Outcomes

“Graduates will gain a solid understanding of how to design and execute effective marketing campaigns for films, analyse global audience behaviours, create engaging promotional content and work strategically across multiple platforms in film publicity and distribution.”

Professional Alignment (Accreditation)

This MA is built around industry practice and is delivered by one of the UK’s longest-established film schools, ensuring that your learning reflects current professional expectations in film marketing, publicity, digital media and audience engagement sectors. The central London location places you close to major studios, broadcasters and creative agencies, connecting your education with the heart of the UK’s screen industries.

Reputation (Employability & Rankings)

London Film School is recognised as one of the world’s leading film schools with a long history of nurturing creative talent. Its postgraduate programmes are known for blending academic rigour with real-world relevance, and graduates go on to careers across film distribution, marketing, digital media and related areas where strong storytelling and strategic communication are key assets.

Experiential Learning (Research, Projects, Internships etc.)

The MA Film Marketing at London Film School is designed so that you learn in ways that mirror professional practice — not just through lectures, but by actually creating, analysing and pitching real marketing ideas for film releases. The School’s position in the heart of London’s screen industries brings you close to the people and networks that shape how films are marketed, and being surrounded by filmmaking students and industry professionals means your learning happens in a creative, collaborative environment.

Throughout your time on the programme, you’ll build practical skills through activities and opportunities like:

Realistic project work, where you tackle film marketing challenges that reflect the way professionals plan and promote campaigns — from defining target audiences to shaping campaign messages and promotional strategies.
Collaboration with peers across disciplines, giving you real experience working with people in filmmaking, producing and screen business contexts as you build campaigns that make sense in the full lifecycle of a film’s release.
Creative content development, where you learn how to design and critique key art, trailers, publicity material and social media content — core tools of the modern film marketer’s craft.
Audience research and territory analysis, helping you practise the analytical side of marketing and understand how different markets respond to film campaigns.
Access to London Film School’s campus atmosphere, working alongside filmmakers, screenwriters and other creatives which enriches your understanding of how marketing fits into the broader storytelling and production ecosystem.
Guest input and insight sessions — part of the School’s industry-aligned approach — where experienced practitioners share current trends, expectations and real examples of successful campaigns.

Progression & Future Opportunities

Graduates from the MA Film Marketing often move into roles where creative storytelling meets strategic audience engagement across the global film and entertainment industries. Typical positions include film marketing manager, brand or campaign strategist, audience development specialist and digital/social media marketer working with studios, distributors, festivals and production companies. Because this programme immerses you in both business-to-business and business-to-consumer aspects of film promotion, you leave with the skills to work on high-impact campaigns across different release platforms and international markets.

To support these outcomes, the programme and school help you prepare in several practical ways:

Industry-relevant learning that reflects current film marketing practice, meaning your skill set is directly aligned with the roles employers seek in distribution, publicity and audience strategy.
Creative and analytical expertise in film marketing tools, giving you hands-on experience designing compelling key art, planning campaigns and understanding audience behaviour — all of which feature in actual film release strategies.
Exposure to London’s vibrant film and media sector, as you study in one of the world’s key entertainment hubs, allowing you to connect with industry professionals and cultural organisations during your course.
Professional outlook gained through practice-focused modules, such as multimedia content planning and territory analysis, that mirror the strategic thinking and execution expected in media and marketing jobs.
Strong foundation for versatile careers, so even outside traditional film marketing jobs, you can transition into digital communications, brand strategy, festival marketing, and creative media roles with confidence.

Further Academic Progression:
If you are interested in academic or research pathways, this MA also prepares you well for advanced study, such as a research-based master’s or doctoral degree in areas like media strategy, communication studies, audience analytics or cultural industries research. The analytical and research skills you refine during your final project will serve you well for future study and higher-level thinking in either academic or industry settings.