MA Fashion Marketing and Management

1 Year On Campus Masters Program

London Metropolitan University

Program Overview

London Met’s MA Fashion Marketing and Management is designed to give you the skills and confidence to succeed in the fast-paced world of fashion business. Perfect for anyone who wants to go beyond design and focus on marketing, branding, retail, or management, this course equips you to understand consumer behaviour, lead campaigns, and make strategic decisions in the global fashion industry.

Curriculum Structure

What You’ll Learn

This course blends theory, practical skills, and real-world applications to prepare you for a career in fashion marketing or management. You’ll explore the whole business of fashion — from understanding consumer trends to running marketing campaigns and managing retail operations.

Core Fashion & Consumer Insight Modules
You’ll start by exploring Understanding Consumer Behaviour, Contemporary Issues in Fashion and Sustainability, and Digital Marketing and Social Media. These modules help you grasp what drives fashion consumers, how sustainability shapes the industry, and how to leverage digital tools to reach audiences effectively.
Fashion Business & Market Practice
Modules like Fashion Business Market Practice and Fashion Sales, Negotiations and Procurement focus on real-world skills. You’ll learn how fashion buying works, how to manage supply chains, negotiate deals, and develop professional portfolios — all essential for retail or brand-focused roles.
Specialist & Strategic Focus
Optional modules such as Major Account Marketing Management or Retail Design, Buying and Merchandising give you a strategic perspective. You’ll learn to manage major clients, design retail spaces, plan merchandising strategies, and make informed business decisions that influence what consumers see and buy.
Capstone Business Consultancy Project
Your final Business Consultancy Project lets you tackle a real business challenge in fashion. Whether it’s research, strategy, or marketing implementation, you’ll graduate with a tangible project to showcase to future employers.

Focus areas (in a string):
“Consumer behaviour; Fashion supply-chain & procurement; Digital marketing & social media for fashion; Retail buying, merchandising & account management; Sustainable & ethical fashion business; Strategic brand and market management in fashion.”

Learning outcomes (in a string):
“You’ll be able to analyse consumer trends and behaviour, plan and implement marketing campaigns, manage buying and supply chain operations, design merchandising and retail strategies, apply sustainability and ethical principles, and produce professional-level business outputs for fashion employers.”

Professional alignment (accreditation):
The course is built to meet industry needs, combining marketing theory with real-world fashion business skills — making graduates highly employable in fashion brands, retail chains, and marketing agencies.

Reputation (employability orientation):
Studying in London, a global fashion hub, gives you exposure to industry professionals, live projects, and current trends like sustainability and digital marketing — helping you graduate with both knowledge and practical experience that employers value.

Experiential Learning (Research, Projects, Internships etc.)

At London Met, this MA isn’t just about learning theory — it’s designed so you gain hands-on experience and build skills you can actually use in the fashion industry. You’ll work on real projects, use modern digital marketing tools, learn from industry professionals, and develop a professional portfolio that will impress employers. By the time you graduate, you’ll not only understand the fashion world — you’ll know how to succeed in it.

Here’s how this practical learning comes to life:

Business Consultancy Project: Tackle a real business challenge, research solutions, and present recommendations — just like you would in a real company. This gives you experience in strategy, analysis, and professional presentation.
Portfolio Development in Fashion Business Practice: Create professional-standard work through the Fashion Business Market Practice module, helping you showcase your skills to future employers in brands, retail, or merchandising.
Digital and Social Media Marketing Skills: Learn how to use online platforms strategically in the Digital Marketing and Social Media module — essential for any modern fashion marketing career.
Buying, Procurement, and Supply-Chain Experience: The Fashion Sales, Negotiations and Procurement module gives insight into sourcing, production, stock management, and negotiation, helping you understand the commercial side of fashion.
Industry Exposure and Guest Lectures: Benefit from talks by fashion professionals and insights into trends, sustainability, and ethics — plus networking opportunities with people working in the heart of London’s fashion scene.

Facilities & Resources:
London Met provides modern classrooms, collaborative study spaces, library access, and digital tools that support project work and professional development.

Progression & Future Opportunities

Graduates from London Met’s MA Fashion Marketing and Management leave ready to step into dynamic roles such as brand manager, fashion buyer or merchandiser, digital marketing executive, or marketing and business development roles in fashion and retail agencies. This course is perfect if you want to combine creativity with strategy — giving you the confidence and practical experience to make an impact from day one.

Here’s how London Met supports you on your career journey:

Careers & Employability support: The university helps you with CVs, applications, interviews, portfolio building, and job opportunities — and this support continues for up to three years after graduation.
Industry connections: Through guest lectures, real-world modules, and project work like Fashion Business Market Practice and Procurement/Sales, you’ll build a network and understand exactly how the fashion business operates.
Practical, career-ready skills: The program equips you with hands-on marketing, buying, merchandising, and digital marketing skills that employers in fashion brands, retail, or agencies actively look for.
Flexible professional growth: You can continue to develop skills in areas such as digital marketing, social media, and brand strategy — keeping you competitive and adaptable in the fast-changing fashion industry.
Industry relevance: The course’s focus on real-world challenges ensures you graduate with knowledge and experience that makes you job-ready.

Further Academic Progression:
After completing the MA, you could pursue additional professional qualifications or short courses in digital marketing, analytics, or brand consultancy. Alternatively, the degree can be a springboard into research, higher management roles, or even launching your own fashion brand or consultancy — using the practical and strategic skills you’ve developed during the course.