MA Marketing

1 Year On Campus Masters Program

London Metropolitan University

Program Overview

London Met’s MA Marketing gives you the skills and confidence to succeed in today’s fast-paced marketing world. Perfect if you want a career in advertising, retail, PR, digital marketing, or communications, this course blends marketing theory, strategy, and practical experience so you graduate ready to make an impact.

Curriculum Structure

What You’ll Learn

This course is designed to give you a well-rounded understanding of marketing — from strategy and consumer insight to digital campaigns and real-world project work. By combining core modules, electives, and a final project or dissertation, you’ll graduate with both the knowledge and hands-on skills employers are looking for.

Core Foundations & Strategic Marketing
Modules like Strategic Marketing Management and Understanding Consumer Behaviour introduce you to key marketing principles and help you understand what drives customer decisions. These form the foundation for creating effective, targeted marketing strategies.
Digital, Social & Research Skills
Through Digital Marketing and Social Media and Marketing Research in Practice, you’ll gain experience using online platforms and conducting professional market research using tools like SPSS. This combination of data and creativity prepares you for a range of modern marketing roles.
Communications, PR & Retail Options
Optional modules such as Public Relations Strategy & Planning and Retail Design, Buying and Merchandising let you tailor your learning to your career goals, whether that’s PR, advertising, retail buying, or merchandising.
Business Consultancy Project or Dissertation
In your final stage, you’ll complete a Business Consultancy Project or a Dissertation. This is your chance to dive deep into a marketing challenge, apply your learning to real-world scenarios, and produce work you can showcase to potential employers.

Focus areas:
“Strategic marketing; Consumer behaviour & insight; Digital & social media marketing; Market research; Public relations & communications; Retail marketing & merchandising; Marketing consultancy/project work.”

Learning outcomes:
“You’ll graduate able to design and manage marketing strategies, analyse consumer behaviour and market trends, conduct marketing research, plan digital campaigns, work in PR or retail marketing, and deliver consultancy-standard business solutions.”

Professional alignment (accreditation):
This MA is aligned with the Chartered Institute of Marketing (CIM), making you eligible for the CIM Postgraduate Diploma in Professional Marketing (depending on module choice), which boosts your professional credibility and career prospects.

Reputation (employability focus):
With input from industry and professional bodies, guest lectures from marketing experts, and a curriculum designed around real workplace needs, this course equips you with the skills and experience employers in advertising, retail, PR, and digital media value most.

Experiential Learning (Research, Projects, Internships etc.)

At London Met, the MA Marketing is all about learning by doing. You won’t just study theory — you’ll get hands-on experience running campaigns, analysing data, and solving real marketing challenges, all while using the tools and techniques that marketing professionals use every day. The course is designed to make you career-ready, giving you opportunities to work on real projects, interact with industry experts, and build a portfolio that showcases your skills.

Here’s how practical learning comes to life on this course:

Guest speakers and industry professionals: Hear directly from marketing and PR experts who share insights, current trends, and practical tips, giving you a real sense of how marketing works in the workplace.
Digital marketing & social media: In the Digital Marketing and Social Media module, you’ll plan and implement campaigns using contemporary digital tools, preparing you for modern marketing roles.
Market research skills: The Marketing Research in Practice module teaches you to use data tools like SPSS and Excel, design surveys, collect and analyse data, and make informed marketing decisions.
Public relations & communications planning: Through Public Relations Strategy & Planning, you’ll gain experience creating communications plans, managing stakeholder relationships, and responding to real-world business scenarios.
Retail, buying & merchandising practice: Optional modules like Retail Design, Buying and Merchandising help you understand how product sourcing, buying cycles, and merchandising decisions shape customer experiences — essential for retail or e-commerce roles.
Business consultancy project or dissertation: Your final project lets you tackle a real marketing challenge, producing a tangible report or portfolio piece to showcase to employers.

Facilities & Resources:
London Met provides modern classrooms, collaborative study spaces, libraries, and access to digital marketing tools that support all aspects of practical learning.

Progression & Future Opportunities

Graduates from London Met’s MA Marketing leave ready to step into exciting roles such as marketing manager, digital marketing executive, PR or communications strategist, or brand and retail marketing specialist. The course blends practical skills, industry insight, and theory, meaning you’ll graduate confident and ready to make an impact from day one in a variety of sectors — from agencies to corporate marketing teams.

Here’s how London Met helps you turn your degree into a career:

Careers & Employability Support: You’ll get personalised guidance on CVs, applications, interviews, portfolio development, and LinkedIn optimisation — with support continuing even after graduation.
Mentoring & Industry Connections: The programme connects you with marketing professionals and mentors who provide insight, advice, and networking opportunities to help you launch your career.
Entrepreneurship & Freelance Guidance: If you want to start your own venture or freelance in marketing, London Met’s Student Enterprise team provides workshops, mentoring, and support to help your ideas take off.
Broad Employability Across Sectors: Marketing skills are in demand across retail, media, advertising agencies, PR firms, and corporate communications, giving you flexibility in choosing your career path.
Alumni Network: Graduates join London Met’s global alumni community, giving access to networking opportunities, career advice, and ongoing professional development.

Further Academic Progression:
After completing the MA, you could pursue professional qualifications or short courses in specialised areas like digital marketing, analytics, or PR to enhance your career prospects. Alternatively, you could explore a research-focused path such as a PhD in business, marketing, or communications, opening doors to consultancy, academic roles, or higher-level strategic positions.