MSc International Fashion Marketing

1 Year On Campus Masters Program

Manchester Metropolitan University

Program Overview

The MSc International Fashion Marketing is perfect for anyone who wants to combine a passion for fashion with real marketing expertise. You’ll learn how to understand global consumers, shape and promote fashion brands, and develop strategies that work across different countries and cultures, preparing you for a career at the exciting intersection of creativity and business.

Curriculum Structure

Year 1 (Full-time)

This one-year master’s programme covers all the essential areas of fashion marketing. In Fashion Consumer Behaviour, you’ll explore what drives consumers’ choices, emotions, and decision-making in fashion — an essential foundation for any marketer. International Fashion Marketing shows you how global brands adapt strategies for different markets, navigate cultural differences, and stay competitive worldwide.

Through Fashion Marketing Communications, you’ll learn to craft campaigns that really connect with audiences, using media, storytelling, and branding strategies. Strategic Brand Management dives into building and maintaining strong, consistent brand identities on a global scale — a must if you want to work with international labels or lead brand strategy.

You’ll also study Contemporary Issues in Fashion and Textiles, exploring trends, sustainability, and ethical practices in the industry. Finally, your Research Methods module and Dissertation / Masters Project give you the chance to carry out an in-depth research or marketing project, helping you apply theory to practice and build a professional portfolio to show future employers.

Focus Areas

fashion consumer behaviour; international fashion marketing; brand management; marketing communications; global fashion business; sustainable and ethical fashion marketing; research and market analytics

Learning Outcomes

Graduates will be able to understand global fashion consumers and markets, develop and manage international marketing strategies, build and position global fashion brands, analyse market and trend data to make informed decisions, and approach fashion marketing with awareness of sustainability, ethics, and global industry dynamics.

Professional Alignment (Accreditation)

This programme equips you with skills directly relevant to the fashion and marketing industries worldwide, preparing you for roles in brand management, marketing strategy, communications, and research.

Reputation (Employability & Context)

Studying at Manchester Met gives you access to the city’s vibrant fashion and creative industry scene. The course blends practical project work, global marketing knowledge, and creative strategy, helping graduates step into careers in marketing, brand management, communications, retail, or consultancy with confidence.

Experiential Learning (Research, Projects, Internships etc.)

At Manchester Met, the MSc International Fashion Marketing is designed to go beyond theory, giving you opportunities to gain practical skills that are valued in the global fashion industry. While official information about specific tools and labs is limited, the programme is connected to the Manchester Fashion Institute, which focuses on industry-relevant experience. Students often benefit from live projects, networking opportunities, and external visits, helping them understand how fashion marketing works in real-world settings.

Based on available information, experiential learning may include:

Live business projects and industry briefs: Work on real fashion marketing challenges, allowing you to apply theory to practical situations.
Networking and industry visits: Opportunities to connect with professionals and visit fashion businesses, helping you understand the market first-hand.
International exposure: Potential for study trips and global perspectives on fashion marketing strategies.
Research and dissertation project: Develop your own fashion marketing project, building a portfolio of practical work to show employers.

While specific software, dedicated studios, or guaranteed internships are not publicly detailed, students are encouraged to engage with external industry partners and creative projects to gain hands-on experience.

Progression & Future Opportunities

Graduates from the MSc International Fashion Marketing often move into exciting roles across the fashion, retail, and lifestyle sectors. Typical jobs include Fashion Marketer, Brand Manager, Digital Marketing Specialist, or Marketing & Communications Executive, giving you the chance to shape campaigns, build brand identities, and connect with consumers on a global scale. The course’s focus on international markets, sustainability, and creative strategy means you can also work with ethical fashion brands or take on marketing roles in global companies.

Here’s how Manchester Met helps you take your next step:

Careers & Employability Support: From your first day, you’ll have access to one-on-one career advice, CV and portfolio guidance, interview preparation, and job listings including graduate roles, placements, and internships.
Strong graduate outcomes: Around 89% of MMU graduates are employed or in further study within 15 months, reflecting the practical, industry-focused skills you gain.
Professional recognition and accreditation: The MSc is aligned with the Chartered Institute of Marketing (CIM) and the Textile Institute, giving your qualification extra credibility in fashion and marketing careers worldwide.
Industry connections and partnerships: MMU works with hundreds of fashion brands and industry partners, giving you opportunities for live projects, external visits, and networking — helping you build valuable contacts before you graduate.
Versatile career paths: With skills in global marketing, brand management, digital strategy, and consumer insight, graduates can move into marketing, retail strategy, PR, consultancy, or even start their own fashion ventures.

Further Academic Progression:
If you want to take your studies further, you could pursue a PhD or research-focused master’s in areas like Fashion Business, Sustainable Fashion, or International Apparel Management. This opens doors to academic research, consultancy roles, or senior positions in global marketing and brand strategy.