MSc International Marketing Management.

1 Year On Campus Masters Program

Manchester Metropolitan University

Program Overview

The MSc International Marketing Management at Manchester Metropolitan University prepares you to lead marketing campaigns across global markets, blending creativity with strategic insight. It suits graduates from any discipline who want to build a career in international marketing, equipping you with both theoretical knowledge and practical skills through industry-focused projects and professional accreditation.

Curriculum Structure

Year 1 (Taught Modules)

You’ll begin with core modules such as Branding, Market Research and Analytics, and Business-to-Business Marketing. These courses give you a strong foundation in understanding customer behaviour, analysing data, and managing relationships in global contexts.

You’ll then move into advanced topics like Strategy for Digital Marketing, Marketing Communications, and Place Branding and Destination Marketing. These modules challenge you to design integrated campaigns, explore digital communication strategies, and evaluate branding in international settings.

Finally, you’ll complete an Applied Research Project, where you design and deliver a substantial marketing study, applying your learning to real-world challenges.

Optional Internship Route

If you choose the two-year pathway, you’ll undertake a minimum 36-week internship in a relevant industry. This placement allows you to apply your academic knowledge in practice, develop professional networks, and gain extensive industry experience before graduation.

Focus Areas

Branding and communications
Digital marketing strategy
Market research and analytics
Business-to-business marketing
Place branding and destination marketing

Learning Outcomes

Apply international marketing theories to real-world contexts
Design and evaluate digital and integrated marketing campaigns
Conduct market research using advanced analytical techniques
Demonstrate leadership and teamwork in diverse, global settings

Professional Alignment (Accreditation)

This MSc is accredited by the Chartered Institute of Marketing (CIM), giving you exemptions towards CIM qualifications and access to membership. It is also recognised by the Australian Marketing Institute (AMI), ensuring global professional recognition.

Reputation (Employability Rankings)

Manchester Met’s Business School is triple accredited (EQUIS, AACSB, AMBA), placing it among the world’s leading business schools.
92.7% of UK-domiciled, full-time postgraduate taught graduates are employed or in further study within 15 months of graduation.
Manchester is one of the UK’s largest creative and digital hubs, offering strong industry connections and opportunities to work with employers through live briefs and networking events.

Experiential Learning (Research, Projects, Internships etc.)

On the MSc International Marketing Management, you’ll gain far more than classroom knowledge — you’ll actively apply marketing theory to real-world challenges. The program is designed to immerse you in industry-focused projects, live briefs, and digital tools, ensuring you graduate with practical skills that employers value. You’ll also benefit from Manchester Met’s triple-accredited Business School facilities and strong industry connections, making your learning experience both hands-on and globally relevant.

Here’s how experiential learning is built into the program:

Live Marketing Briefs: Work on real projects set by external organisations, applying your skills to solve genuine business challenges in areas such as branding, digital campaigns, and destination marketing.
Group Projects & Case Studies: Collaborative assignments simulate consultancy work, requiring you to design integrated marketing strategies and evaluate international campaigns.
Optional Paid Internship (36–48 weeks): Students on the two-year pathway can undertake a full-time placement in a marketing role, supported by Manchester Met’s Placement Office, giving you extensive industry exposure before graduation.
Digital Marketing Tools & Analytics: Modules such as Market Research and Analytics and Strategy for Digital Marketing train you in using professional software and data-driven platforms to evaluate consumer behaviour and campaign performance.
Applied Research Project: You’ll complete a substantial research study, often linked to industry partners, where you investigate a marketing issue and deliver practical recommendations.
Library & Research Facilities: Access to Manchester Met’s All Saints Library, which houses international marketing journals, consumer behaviour databases, and digital analytics resources to support your projects.
Faculty of Business and Law Facilities: Study within a triple-accredited business school (EQUIS, AACSB, AMBA), with modern seminar rooms, collaborative learning spaces, and access to professional development programmes.
Rise Programme: Engage in Manchester Met’s Rise initiative, offering opportunities for extra-curricular projects, community engagement, and digital badges that showcase your skills to employers.
Professional Networking Events: Regular guest lectures and employer engagement sessions connect you with marketing leaders from agencies and multinational firms, helping you build valuable industry contacts.

Progression & Future Opportunities

Graduates of the MSc International Marketing Management at Manchester Metropolitan University are prepared to thrive in global marketing, brand management, and consultancy roles, combining creative insight with strategic expertise. Typical career paths include International Marketing Manager, Brand Strategist, Digital Marketing Analyst, and Business Development Consultant, with many alumni securing positions in multinational firms and creative agencies.

Here’s how Manchester Met supports your career journey and long-term progression:

University Careers and Employability Service: You’ll benefit from tailored support including CV workshops, interview coaching, and employer networking events. The service continues for up to five years after graduation, ensuring you remain supported as you advance in your career.
Employment Stats and Salary Figures: Manchester Met reports that 92.7% of UK-domiciled, full-time postgraduate taught graduates are in work or further study within 15 months of graduation. Marketing professionals in the UK typically earn £30,000–£50,000 annually, with senior managers and consultants exceeding this range.
University–Industry Partnerships: The Business School has strong links with employers in Manchester’s creative and digital hub, including agencies and global firms such as Ernst & Young, BNY Mellon, and Vantage, where graduates have secured management and consultancy roles.
Long-term Accreditation Value: The program is accredited by the Chartered Institute of Marketing (CIM), giving you exemptions towards CIM qualifications and access to membership. It is also recognised by the Australian Marketing Institute (AMI), ensuring global professional recognition.
Graduation Outcomes: Alumni have progressed into international consultancy, brand management, and leadership roles in both private and public sectors, with many leveraging the program’s international focus to work abroad.

Further Academic Progression:
After completing this MSc, you could continue your academic journey by pursuing a PhD in Marketing, International Business, or Consumer Behaviour at Manchester Met or other leading universities. Alternatively, you may choose to specialise further with professional development courses through CIM or AMI, enhancing your expertise in areas such as digital strategy, global branding, or market analytics.