MSc Marketing

1 Year On Campus Masters Program

Manchester Metropolitan University

Program Overview

The MSc Marketing at Manchester Metropolitan University gives you the perfect mix of theory and practical experience, helping you understand how marketing works in today’s fast-changing world. Whether you’re starting out in marketing or looking to take your existing skills to the next level, this course equips you to plan campaigns, analyse consumer behaviour, and develop strategies that really make an impact.

Curriculum Structure

In the first part of the course, you’ll get a solid foundation in core marketing principles, exploring both traditional and digital approaches, and understanding how marketing shapes and drives business. Modules cover topics such as Marketing Fundamentals and Consumer Behaviour, helping you see how real-world businesses connect with their audiences.

Next, the focus shifts to practical application: you’ll dive into Market Research, Brand Management, and Digital Marketing Strategy, learning how to create campaigns, analyse market trends, and make data-informed decisions. Group projects and hands-on exercises give you a taste of working in real marketing teams.

By the final stage, you’ll bring it all together through live client briefs, agency-style projects, or optional internships. This gives you a chance to apply your skills, build a professional portfolio, and make the industry connections you need to launch your career.

Focus areas:
Traditional and digital marketing strategy, consumer behaviour, brand management, campaign planning, market research, live client briefs, professional practice

Learning outcomes:
Design and implement marketing strategies, analyse consumer behaviour and market trends, manage brand communication across media, execute effective campaigns, and deliver client-focused marketing solutions

Professional alignment (accreditation):
Chartered Institute of Marketing (CIM) accreditation, giving your qualification recognised professional value worldwide

Reputation (employability):
The course is tailored to meet employer needs, with live client projects, hands-on use of marketing tools, and optional internships that make your CV stand out.

Experiential Learning (Research, Projects, Internships etc.)

The MSc Marketing at Manchester Metropolitan University is all about learning by doing. From the very start, you’ll be involved in real marketing projects, working with actual businesses and using professional tools to solve real-world challenges. This hands-on approach ensures that by the time you graduate, you’re not only confident in marketing theory but also fully equipped to take on professional roles.

Here’s how your practical experience is built into the course:

Live client projects: Work on real briefs from actual businesses, giving you the chance to create campaigns and strategies that matter.
Optional internships: Gain professional experience in a company or agency while completing your degree, helping you build valuable industry connections.
Industry-standard tools: Get hands-on with marketing platforms like Mintel (market research), Hootsuite (social media management), and Google Analytics (data and web analytics).
Workshops and group projects: Participate in interactive sessions, group work, and guest lectures to experience how marketing works in practice.
Portfolio development: Apply your learning to campaign planning, brand strategy, and market analysis, giving you a professional portfolio to show potential employers.

Progression & Future Opportunities

Graduates from the MSc Marketing at Manchester Metropolitan University often step confidently into roles like Marketing Manager, Digital Marketing Executive, Brand Manager, or Market Research Analyst. The combination of practical projects, professional tools, and career support means you’ll finish the course ready to make a real impact in the marketing world.

Here’s how MMU helps you get there and what your early career could look like:

Dedicated career support: The Careers & Employability team helps with CVs, interviews, job fairs, and graduate opportunities, giving you guidance throughout your course and even after graduation.
Strong employment outcomes & salaries: Marketing graduates typically start with salaries around £25,000, with many moving quickly into skilled marketing roles across different sectors.
Professional accreditation: The program is accredited by the Chartered Institute of Marketing (CIM), and the business school holds international accreditations like AACSB and AMBA, adding real credibility to your CV.
Real-world experience & industry connections: Through live client briefs, hands-on projects, and agency-style assignments, you’ll gain practical experience that employers value.
Flexible career paths: Whether in digital marketing, consumer brands, research, or corporate teams, this MSc gives you the skills to thrive and the option to specialise as your career develops.

Further Academic Progression:
If you want to continue your studies, you could pursue a PhD or other postgraduate research in marketing, consumer behaviour, brand strategy, or analytics. The research and strategic skills you gain during the MSc provide a strong foundation for advanced academic or consultancy roles.