MSc Global Marketing

1 Year On Campus Masters Program

Oxford Brookes University

Program Overview

The MSc Global Marketing at Oxford Brookes is perfect for anyone who wants to understand how marketing works on a truly international stage. You’ll explore how to design and run campaigns that resonate across different cultures, markets, and digital platforms, while balancing consumer insight, sustainability, and innovation. This course is ideal for creative, ambitious students who want to become global marketing leaders.

Curriculum Structure

Year / Stage 1 – Core Foundations:
In your first year, you’ll build a strong base in global marketing with modules like Digital & Social Media Marketing Strategy, learning how brands engage audiences across multiple online platforms worldwide. Responsible Marketing in a Global World will help you understand sustainability and ethics in marketing, while Sustainable Consumer Behaviour explores how cultural differences shape customer choices. You’ll also study Research Methods for Marketers, giving you the skills to collect and analyse data for international campaigns and projects.

Year / Optional Sandwich Mode – Real-World Application:
If you choose the 2-year sandwich option, you’ll spend a full year in a paid work placement, applying your global marketing knowledge in a real business environment. For your final project, the Research Project for Marketers allows you to pick a dissertation, client project, group consultancy, or synoptic enquiry — so you can explore a global marketing challenge that excites you and build a professional portfolio.

Focus Areas

Global marketing · Digital strategy · Responsible / sustainable marketing · Consumer behaviour · Brand management

Learning Outcomes

You’ll graduate able to craft marketing strategies that work across cultures, plan socially responsible campaigns, and use consumer research to make smart, data-driven decisions with a global perspective.

Professional Alignment (Accreditation)

This MSc is accredited by the Chartered Institute of Marketing (CIM) and the Institute of Direct & Digital Marketing (IDM), giving your degree strong recognition and credibility in the marketing industry.

Reputation / Employability

Oxford Brookes graduates have gone on to work for global companies such as Johnson & Johnson, Hitachi, Avis, and PwC. The course combines research expertise with real-world experience, ensuring you develop a skill set that is highly relevant to employers around the world.

Experiential Learning (Research, Projects, Internships etc.)

The MSc Global Marketing at Oxford Brookes is designed so you don’t just learn marketing — you experience it. From the start, you’ll get hands-on with real brands and campaigns, using the university’s Marketing & Social Media Lab and professional tools like Brandwatch, Sprout Social, and Adobe Creative Cloud. Through live projects, workshops, guest lectures, and optional international study trips, you’ll gain practical skills that prepare you to succeed in a global marketing career.

Here’s how you’ll put theory into practice:

Professional Placement (Sandwich Year) – Optional 12-month paid work experience, giving you the chance to apply your skills in a real international company.
Immersive Learning Event – A week-long, client-focused project where you design marketing strategies for real-world global audiences.
Marketing & Social Media Lab – Use professional software to plan, monitor, and analyse campaigns in a practical setting.
International Business Study Trip (optional) – Visit global companies, meet executives, and see international marketing strategies in action.
Professional Development for Marketers Module – Reflect on your career goals, develop a personal growth plan, and take part in experiential events to boost employability.
Live Research Projects – Work on real business challenges, either client-driven or consultancy-style, applying research and analytical skills.
Guest Speakers & Industry Talks – Learn directly from global marketing leaders, gaining insights from companies like IBM, WPP, and digital agencies.
Collaboration with Research Centres – Engage with Oxford Brookes’ centres, like the Centre for Business, Society & Global Challenges, to explore sustainability, digitalisation, and international consumer behaviour.

Progression & Future Opportunities

Graduating from the MSc Global Marketing at Oxford Brookes gives you the skills, knowledge, and confidence to take on exciting international marketing roles. You could work as a Marketing Manager, Brand Manager, Marketing Planner, or Corporate Communications Manager, applying your expertise in global organisations or agencies. With practical placements, live client projects, and immersive learning, you’ll graduate with more than a degree — you’ll have real-world experience that employers value.

Here’s how Oxford Brookes supports you as you launch your career:

Career Services & WAVES Support – One-to-one guidance on CVs, interviews, and employer networking to help you land the right role.
Optional Paid Work Placement – A 12-month professional placement in companies like BMW, Disney, or GlaxoSmithKline, giving you hands-on industry experience.
Industry Connections – Work with leading brands such as BMW, Harley-Davidson, Nintendo, and Xerox, gaining insight and professional contacts.
Accreditation & Professional Recognition – CIM and IDM accreditation adds strong credibility to your qualification and helps with career progression.
Graduate Destinations – Alumni go into roles across sectors like digital marketing, brand management, consumer goods, manufacturing, travel, and hospitality — at companies including Johnson & Johnson, Hitachi, Avis, and PwC.
Strong Employability – Around 93% of graduates are employed or in further study within six months, demonstrating the course’s practical value.

Further Academic Progression:
If you want to keep learning, you could pursue a PhD in global marketing, consumer behaviour, or sustainability, leveraging Brookes’ research centres like the Centre for Business, Society & Global Challenges. You could also consider executive education or professional qualifications like CIM diplomas to further enhance your leadership and strategic marketing skills.