MSc International Luxury Marketing

1 Year On Campus Masters Program

Oxford Brookes University

Program Overview

The MSc International Luxury Marketing at Oxford Brookes is designed for anyone passionate about premium brands and experiences. You’ll learn how luxury companies — from high-end fashion and jewellery to prestige cars and fine wine — craft their stories and connect with discerning customers, while exploring global markets, digital innovation, and sustainability. This course is perfect if you want to combine creativity, strategy, and a deep understanding of what makes luxury truly special.

Curriculum Structure

Year 1 – Building Your Luxury Marketing Expertise:
You’ll start by laying a solid foundation in marketing principles and strategy. Modules like Introduction to the Principles of Marketing, Digital & Social Media Marketing Strategy, and Global Marketing Strategy show you how brands operate in a connected, international world. Understanding Consumer Behaviour helps you explore what drives luxury buyers’ decisions, while International Luxury Marketing teaches you how to balance heritage, quality, exclusivity, and sustainability in real brand scenarios. Research Methods for Events & Marketing equips you with the skills to tackle your final project confidently, and Professional & Academic Development helps you set goals and map out your career path.

Year 2 (Sandwich Mode) – Real-World Experience and Final Project:
If you take the optional sandwich year, you’ll spend a full year in a paid placement through the Enterprise Work Placement module. Here, you’ll apply your knowledge in a real luxury marketing role, propose evidence-based solutions, and gain hands-on experience in areas like digital marketing, sustainability, or customer engagement. For your final project, the Research Project for Marketers lets you choose between a dissertation, client project, group consultancy, or synoptic enquiry — so you can dive deep into a luxury topic that excites you.

Focus Areas

Luxury branding · Consumer behaviour · Global luxury markets · Ethical & responsible luxury · Digital luxury marketing

Learning Outcomes

You’ll graduate ready to craft strategies for premium and luxury brands, understand high-end consumer psychology, and blend heritage with innovation. You’ll also gain strong research, communication, and decision-making skills, allowing you to turn insights into elegant marketing solutions for the luxury sector.

Professional Alignment (Accreditation)

The course is accredited by the Chartered Institute of Marketing (CIM) and the Institute of Direct & Digital Marketing (IDM), giving your degree strong professional credibility in the marketing world.

Reputation / Employability

Oxford Brookes’ marketing subject is ranked among the top 100 in the QS World University Rankings by Subject (2025). Graduates go on to work in fashion, luxury tourism, fine wine, jewellery, and prestige automotive sectors. You’ll also benefit from the university’s strong industry connections with brands like Bicester Village and Porsche UK, built into the curriculum through live projects and guest lectures.

Experiential Learning (Research, Projects, Internships etc.)

At Oxford Brookes, the MSc in International Luxury Marketing is all about learning by doing. From day one, you’ll engage with real luxury brands and tackle live marketing challenges that give you practical, hands-on experience. You’ll make use of the university’s Marketing & Social Media Lab, working with tools like Brandwatch, Sprout Social, and Adobe Creative Cloud, while also developing your skills in workshops, team projects, and guest-led sessions. This approach ensures that you graduate not just with knowledge, but with the confidence to thrive in the world of luxury marketing.

Here’s how your practical experience comes to life:

Enterprise Work Placement (Sandwich Year) – Spend a paid, supervised year in a real luxury marketing role, applying your skills to projects in areas like digitalisation, sustainability, or brand management.
Live Research Projects – Work on real marketing and events challenges for organisations, using your research skills to deliver practical, evidence-based solutions.
Field Trips / Study Visits – Optional trips let you meet executives, tour luxury companies, and see global marketing in action.
Guest Speakers & Industry Sessions – Learn directly from leaders in luxury brands, from fashion and jewellery to prestige cars and high-end experiences.
Workshops & Role-Play Exercises – Develop your creative and strategic thinking through group projects, case studies, and immersive role-playing.
Marketing & Social Media Lab Tools – Gain hands-on experience with professional software like Brandwatch, Sprout Social, and Adobe Creative Cloud to plan, monitor, and analyse campaigns.
Research Centre Collaboration – Collaborate with Oxford Brookes’ research centres on projects exploring sustainability, consumer behaviour, and ethics in luxury marketing.

Progression & Future Opportunities

Graduating from the MSc International Luxury Marketing at Oxford Brookes opens doors to exciting careers in the world of premium brands. You could step into roles such as Luxury Brand Manager, Marketing Planner, Corporate Communications Manager, or Social Media Community Manager, either working in-house at prestigious brands or in agencies that specialise in luxury. With real-world placements, guest-led sessions, and projects that focus on sustainability and innovation, you’ll leave with both practical experience and the confidence to make an impact.

Here’s how Oxford Brookes helps you turn your degree into a career:

Career Services & WAVES Support – One-to-one guidance with CVs, applications, interviews, and access to employer networks to help you secure your first role.
Optional Paid Work Placement – Spend a 12-month sandwich year gaining hands-on industry experience in a supervised luxury marketing role.
Industry Connections & Partnerships – Work with major luxury organisations such as Bicester Village, Blenheim Palace, and Porsche UK through live projects and networking opportunities.
Professional Accreditation – The MSc is accredited by the Chartered Institute of Marketing (CIM) and the Institute of Direct & Digital Marketing (IDM), giving your qualification strong recognition in the industry.
Graduate Destinations – Alumni go on to roles across luxury sectors, including jewellery, fashion, prestige cars, fine wine, and tourism, in both in-house teams and agencies.
Mentoring & Networking Opportunities – Access to Brookes’ career mentors and industry networks helps you connect with professionals and build lasting relationships.

Further Academic Progression:
If you want to continue your studies, you could pursue a PhD in areas such as sustainable luxury marketing, consumer behaviour, or brand innovation. Alternatively, executive education or professional certifications, such as CIM diplomas, allow you to deepen your leadership and marketing expertise. You may also get involved with Brookes’ research centres, like the Centre for Business, Society & Global Challenges, to contribute to cutting-edge work in responsible luxury.