Designed for the digital marketing environment, the MSc in Marketing encompasses elements of marketing management and strategy, consumer behaviour, digital marketing (including Google Analytics), marketing analytics (including SAS database training), research methods and international marketing. The 12 week internship placement covers projects on marketing strategy audits, social media and digital work, along with big data analytics.
A 2.1 Honours degree in a relevant subject or equivalent qualification acceptable to the University, An IELTS score of 6.5 with a minimum of 5.5 in each test component or an equivalent acceptable qualification.
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