MSc in Marketing

At Queen’s, your learning goes far beyond the classroom. This MSc is designed to give you real-world marketing experience, so you’ll work on live projects, handle real data, and even spend part of your degree in a business setting. Queen’s Business School offers modern facilities, expert guidance, and industry connections that let you put your knowledge into practice every step of the way:

• Marketing Internship & Work-Based Project: In your final semester, you can take a paid 12-week internship where you tackle a live project, applying everything you’ve learned to a real company.

• Marketing Analytics Software: Learn to use industry-standard tools to analyse data, predict customer behaviour, and build data-driven marketing strategies through the Marketing Analytics module.

• Google Analytics Certification: The Digital Marketing module encourages you to earn the Google Analytics Individual Qualification (GAIQ), and QBS even reimburses the exam fee if you pass.

• Group Work & Case Studies: Many assessments involve team projects, presentations, and case studies, helping you collaborate, think critically, and solve practical marketing problems.

• Industry Visits & Practitioner Workshops: You’ll visit companies, attend workshops with marketing professionals, and stay connected to the latest trends in the field.

• Modern Facilities: Study in a 150-seat computer lab, a 120-seat Harvard-style lecture theatre, breakout rooms, and access the Business Engagement & Employability Hub.

• Research Support: Tap into the expertise of the Department of International Business, Entrepreneurship & Marketing (IBEM), exploring topics like consumer culture, international marketing, and sustainability.

Graduating from the MSc Marketing at Queen’s means you’ll be ready to take on exciting marketing roles that really make an impact. Many alumni move into positions like Digital Marketing Manager, Marketing Analyst, Brand Manager, or International Marketing Executive, where they combine creativity with data-driven strategy. With the practical experience, industry connections, and academic insight you gain here, you’ll be in a strong position to join ambitious companies, fast-growing startups, or even international organisations.

Here’s how Queen’s helps you get there:

• Career Services: The Careers, Employability & Skills office offers one-on-one guidance, interview prep, job listings, and long-term career support. Graduates can continue using the MyFuture careers platform for up to two years after finishing their degree.

• Employment Outcomes: Our MSc Marketing graduates have gone on to work at top companies like PwC, BBC, Marriott International, Warner Brothers, ASOS, Primark, Selfridges, Yahoo, and Amazon.

• University–Industry Partnerships: In Semester 3, you can take a paid 12-week internship where you’ll complete a real work-based research project for a company — getting hands-on experience that employers value.

• Professional Accreditation: The programme gives exemptions from Chartered Institute of Marketing (CIM) exams, giving your qualification long-term recognition and professional credibility.

• Graduation Outcomes: Beyond traditional marketing roles, alumni have pursued careers in international marketing, brand strategy, key account management, and product development.

Further Academic Progression:
If you want to continue your studies, you could:

• Pursue a PhD in Marketing, focusing on consumer behaviour, global markets, or data-driven marketing.

• Take a postgraduate diploma or executive education in areas like digital marketing, marketing analytics, or sustainability marketing.

• Use your CIM exemptions to complete professional qualifications like the CIM Diploma or Certificate in Professional Marketing, boosting your career prospects even further.